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David D. asked me in a comment he posted on this blog, “I'm curious about the number of Americans you've encountered and how it compares with past trips. Here in the U.S. we hear much about the weakness of the dollar and the malaise that is associated with the economy. Has this resulted in fewer Americans traveling abroad?”

My first response is “sure.” During my trip, I've seen tons of Americans traveling in Europe. I haven't noticed a decrease over the years, but I probably wouldn't notice a change unless it was drastic and sudden. I'm sure there was a drop in American tourism in Europe after 9/11, for instance, but that was a while ago. I was 11 and too young to be very aware of it. I'm sure there has been a drop in the past two years with the dollar so weak and the euro so strong, but again, I haven't noticed it during my travels.

I've heard people ask my Dad this question many times. He responds that his business has suffered. Rick Steves' Europe is selling fewer tours, but they are surviving fine. I worked in the Travel Center this past spring and I definitely observed efforts the company was making to become more efficient and economic. This way, they haven't had to lay off any employees.

My Dad would also add that the weak dollar is not a valid reason to postpone your travels. You can always find a reason to put off your trip — you've just got to save up the money and go for it. Furthermore, some Americans that were formerly traveling more expensively are now subscribing to the Rick Steves' “back-door” style of budget travel.

My friends have also asked me about the change in the travel industry and its effect on my Dad's business. It is my perception, as an uninformed daughter, that up until 9/11 business was really booming for Rick Steves' Europe. I presume that this is because Americans were becoming more worldly and could better afford travel. The events of 9/11 were certainly a blow, but I remember that the company was proud that they hadn't sustained that much of a negative impact. After a period of recovery, I think business began to improve in 2002.

It is my impression that in the past couple of years, with the formation of the European Union and the discrepancy between the strong euro and the weak dollar, that it has certainly kept some Americans from traveling as much as they used to — and as much as they would like to.

As a young traveler on a small budget, having to mentally multiply the cost of things by 1.6 (1 euro roughly equals $1.60) has pained me and my pocket. Sure, everything is more expensive, but it is still totally worth it. Besides, being thrifty and discovering new budget tricks can be lots of fun.

About This Entry

You are reading "Are Americans Traveling Less?", an entry posted on 25 August 2008 by Jackie Steves.

10 replies to this entry. Add your comment below.


Comments  [ top ]

I agree, Jackie. There are a lot of US travelers in Europe, but I believe the numbers have dwindled in the past few yrs and are steadily falling. While a weak US dollar against a stronger Euro forces some Americans to travel to Asia and South America, there are those that cannot travel at all because of a lack or absence of discretionary income. Wait until you're comfortable on campus and note how many kids you meet talk of their huge college loans. Without grad school (more $$$ and often more loans), the job market in the US for undergrads is sluggish. You and I are fortunate, but many people are not. Unemployment, outsourcing, downsizing, a sluggish economy, rising fuel prices, etc., puts European vacations on the back burner or completely off the radar screen for many. I know lots of college kids having to put their part-time earnings (if they are fortunate to work)towards school, not European trips - budget or extravagant. It's sadly the reality of the times.

Posted by: Rebecca - Aug 25, 2008 11:12 AM
Jackie, I'm impressed by your thoughtful, diplomatic, candid and well-written response. Aim high when you set your life and career goals! Best wishes!

Posted by: Brianna - Aug 25, 2008 2:13 PM
I have really enjoyed following your travels all over Europe this summer. I agree with you Dad, don't wait you will always find a reason not to travel if you put it off. My husband & I both in our sixties finally made a first trip to Europe this June (even ran in to your Dad on the Rue Cler) and now we can't wait to go back!

Posted by: Ambrosia - Aug 25, 2008 3:27 PM
yo jackie this is sick

Posted by: brik - Aug 25, 2008 6:53 PM
Hello Jackie, I've followed your posts throughout. Thye have been very candid, interesting and full of new perspectives! How fortunate of you to have parents willing to partly fund your trip and at the same time imbibe the values to earn your way to going to Europe! I was lucky ("was" since I'm married and have a job to earn my way to trips now :)) to have gr8 parents like that who paid for a fantastic trip to South East Asia (Singapore, Thailand, Malaysia) that I still remember. These memories whill always stay with you no matter how many times you travel again. Best wishes with college!

Posted by: aRies - Aug 25, 2008 9:35 PM
Jackie, good news, the dollar is a little better now. It's closer to $1.50 per EUR. That should make your math a little easier.

Posted by: Jarrod - Aug 26, 2008 11:07 AM
Of course, an equally valid question is whether Europeans are traveling less, at least to the United States. The dollar has been this low before (at least against the pound), and every time until recently, it has meant a flood of European tourists here. Unfortunately, that hasn't been the case the past few years. Cultural exchange is a two-way street. I'm sure Iraq hasn't helped, but it can't be the only reason (and it isn't a very good one at that).

Posted by: KPO'M - Aug 26, 2008 9:30 PM
The Steves' have the right attitude about travel; don't wait. My husband and I skim along day by day, but we find we can save enough each year to go on one of the ETBD's tours. We've learned not to be taken in by America's materialistic ways and it saves us enough to discover Europe. Thank you Steves family and hello Italy.

Posted by: Karen - Aug 28, 2008 1:17 PM
I just wanted to chime in with my two cents. My own personal living expenses have increased 50% in the past year, yet my income has only increased 3%. Ouch! I love ETBD, but I can't afford a European vacation for 2009. I'm definitely considering Central America, South America, and Southeast Asia. I need all the help I can get so I'm looking at places where the dollar would be strong. Don't worry, I'll be back to Europe. I'm looking to solve the income dilemma.

Posted by: Douglas, - Aug 30, 2008 7:47 PM
I was in Italy this year and tourism seems to be moving along at a fast pace. The one thing I noticed, having traveled to Europe a number of time over the last twenty years, is the impatience of people in Italy and France and their unwillingness to speak in English. I was shocked to encounter this attitude especially from young adults that watch a number of American TV shows that are in English. I knew from over hearing them speak English while in a market place that they in fact could speak English. And yet when anyone from my group (4 women,1 guy) asked a question, the Italians in particular acted as if they didn't understand what we were saying. Their attitudes will keep a number of Americans from returning to Europe in the future. Thanks

Posted by: Bob Wall - Jan 13, 2009 1:03 PM

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