Tour Survey: Why Us?
A few weeks ago we set up an online survey to see why people had signed up for our 2004 tours (different from our post-tour surveys, which ask about people's tour experiences).
We're thrilled with the response: within a week, more than 60% of this year's tour members had completed the survey. Here's what we've learned...
78% did not consider traveling with a different tour company (22% shopped around).
83% had no suggestions for improving our pre-trip sales and service (17% did).
66% are first-time customers (34% are repeat tour alums).
58% feel our prices are average (28% higher than average, 14% lower).
Here's the age breakdown of tour members:
68% are women (32% men).
Why they chose a Rick Steves tour in 2004 (% who rated each as either essential or important):
94% small groups
91% Rick's reputation
88% small, central hotels
73% Rick's books
72% cancellation coverage
57% tour catalog
57% tour DVD
52% TV shows
47% post-tour surveys
39% friend recommended
We've also received a wealth of free-flowing comments from the survey, which we are still pouring through.
This survey has been a good "whack upside the head" — a chance for you to tell us loud and clear what you expect of us. We won't let you down. Thanks for traveling with us!