Travel with Rick Steves Fundraiser Modules

Funder #2014-1

Released April 17, 2014

 

Overview

Our latest Travel with Rick Steves fundraiser modules will make it easy for you to fundraise during Travel with Rick Steves. Rick does a lot of the work for you. He pitches the value of public radio at the end of each module, and ramps up his intensity a bit with ad-libbed pitching toward the end of the hour. There's also an extra segment you can use to extend the Travel with Rick Steves fundraiser for more than one hour, or to use at another time.

These fundraising modules are designed be used at any time of year. The modules each contain an excerpted interview with popular guests from recent months on the show, with a variety of tones and topics. They can also be combined with material from the previously-released fundraising modules to create a two-hour fundraiser special, or to be run as two hours over consecutive weekends.

You'll also find a two-minute generic pitch from Rick that you can use in a local pitch break during Travel with Rick Steves, as well as in other fundraising programming as a guest appearance from Rick. We've also provided you with a short closing pitch from Rick which you can include in your final local pitch break for this fundraiser edition of Travel with Rick Steves.

The suggested rundowns give you options for airing the latest Travel with Rick Steves fundraiser modules, with or without the newscast break at 01:00 into the hour, to allow you time your local pitch breaks to come out to one hour.

We recommend you include the Billboard at the open of the show, if you use option #1. It sets the same tone for the show as during non-fundraising weeks, and promotes content for the first four modules, to make listeners eager to hear the material coming up, and less likely to tune away "because it's a fundraiser."

Each module ends with a generic public radio fundraising pitch from Rick. Rick opens the segment B, C and D modules with a brief re-statement of the need to support public radio, and he thanks listeners for "doing your part" during the just-concluded pitch break. If your station is offering the Rick Steves premium package, you can include Rick's premium pitches during your local pitch breaks to let Rick promote the content of those packages.

 

Rick Steves Fundraiser Premium Packages

The Travel with Rick Steves premium packages still includes a large DVD boxed set, offered at an attractive wholesale price to stations, with no minimum order required. You simply add these recorded premium pitches from Rick to your local pitch breaks to get Rick to sell them for you. These Rick Steves premiums are not mentioned in the fundraising modules, for stations that wish to fundraise using other premiums.

Note that the Rick Steves-themed fundraiser premiums have proven to be significant money-raisers for public radio and television. We strongly encourage each Travel with Rick Steves affiliate to offer the Rick Steves premium package. There is no minimum required order on your part - just order what you need when you need to fulfill your pledges. Station wholesale costs are kept low to help you raise funds for your station.

You can send your station's development department to this link, to know how this year's Travel with Rick Steves premium package will raise money for your station.

Rick is offering thank you gifts at three support levels: $60, $90, or $180. He has voiced two versions of his premium pitch. We recommend you alternate between the longer Premium Pitch A and the somewhat shorter Premium Pitch B in your local pitch breaks. Each pitch is available as voice-only, or mixed with music to enhance the tone.

Some Travel with Rick Steves affiliates have also offered the Rick Steves premium package as a special Rick Steves-themed incentive during their local talk shows, and even during Morning Edition, with remarkably strong results. Let us know how it works for you.

 

Airing the Travel with Rick Steves Fundraiser Material

The following rundowns give you options for how to program the Travel with Rick Steves fundraiser modules, released April 17, 2014. We suggest start times for each segment, and lengths for your local pitch breaks, in order to time out correctly to one full hour.

This fundraiser is appropriate for airing at any time of year.

 

Formatting Rundown for Airing the Segments

 

Rundown Option 1 — "Travel with Rick Steves" Funder 2014-1

  • Uses billboard, newscast, with segments A, B, C, and D
  • Provides four local pitch breaks of roughly four minutes each
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2014-1

 

outQ: (theme music out)

(1:00)
01:00 - 06:00

NPR Newscast I & II, or Local Pitch

 

As another option, start segment A at 04:00 and use the extra two minutes to extend your local pitch breaks.

(5:00)
06:00 - 16:59

Segment A — Funder 2014-1
"Living Weightless on the International Space Station"


Guest: Astronaut Cady Coleman


inQ: "Hi. I'm Rick Steves"
outQ: "…as we support public radio."

(10:59)
17:00 - 21:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:19).

 

(4:00)
21:00 - 31:19

Segment B — Funder 2014-1
"Embedded"


Guest: Freelance public radio journalist Jake Warga


inQ: "When you call in to support public radio, you actually become a leader in your community."
outQ: "Get on board with your financial support of this great radio station." (quick music out)

 

(10:19)
31:20 - 35:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:23).

 

(3:40)
35:00 - 41:53

Segment C — Funder 2014-1

"Finding Beauty in a Broken World"

 

Guest: Author Terry Tempest Williams

 

inQ: "We're holding this membership campaign today because..."
outQ: "...and they come through to make a difference."

(6:53)
41:54 - 46:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch A (2:19) or insert the Rick Steves Generic Pitch (1:30).

 

(4:06)
46:00 - 55:05

Segment D — Funder 2014-1

"No Opportunity Wasted"

 

Guest: "Amazing Race" TV host Phil Keoghan

 

inQ: "While travel makes our world bigger and more vivid..."
outQ: "Thanks again for being such an important part of this community service we call public radio." (quick music out)

(9:05)
55:06 - 1:00:00

Closing Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:23).
You can also insert a Rick Steves Generic Pitch (2:00) and/or the Rick Steves Closing Mini Pitch (:31) during this final pitch break.

 

(4:54)

 

 

Rundown Option 2 — "Travel with Rick Steves" Funder 2014-1

  • Uses segments A, B, C, and E. No billboard or newscast break.
  • Includes four local pitch breaks of roughly six minutes each
Run Time Segment (Length)
00:00 - 10:59

Segment A — Funder 2014-1
"Living Weightless on the International Space Station"


Guest: Astronaut Cady Coleman


inQ: "Hi. I'm Rick Steves"
outQ: "…as we support public radio."

(10:59)
11:00 -17:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:19).

 

(6:00)
17:00 - 27:19

Segment B — Funder 2014-1
"Embedded"


Guest: Freelance public radio journalist Jake Warga


inQ: "When you call in to support public radio, you actually become a leader in your community."
outQ: "Get on board with your financial support of this great radio station." (quick music out)

 

(10:19)
27:20 - 33:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:23).

 

(5:40)
33:00 - 39:53

Segment C — Funder 2014-1

"Finding Beauty in a Broken World"

 

Guest: Author Terry Tempest Williams

 

inQ: "We're holding this membership campaign today because..."
outQ: "...and they come through to make a difference."

(6:53)
39:54 - 46:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch A (2:19).
Or, insert the Rick Steves Generic Pitch (2:00).

 

(6:06)
46:00 - 54:00

Segment E — Funder 2014-1

"Motorcycling Across Cuba"

 

Guest: Christopher P Baker, author of the "Moon Cuba" guidebook and "Mi Moto Fidel"

 

inQ: "I've seen some beautiful places in my travels."
outQ: "...because you're on the team. Thank you very much for your support."

(8:00)
54:00 - 1:00:00

Closing Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:23).
You can also insert a Rick Steves Generic Pitch (2:00) and/or the Rick Steves Closing Mini Pitch (:31) during this final pitch break.

 

(4:54)

 

 

Extra Material — "Travel with Rick Steves" Funder 2014-1

Segment (Length)

Optional Segment E

"Motorcycling Across Cuba"

 

Guest: Christopher P Baker, author of the "Moon Cuba" guidebook and "Mi Moto Fidel"

 

inQ: "I've seen some beautiful places in my travels."
outQ: "...because you're on the team. Thank you very much for your support."

(8:00)

Rick Steves Generic Pitch

 

You can use either vox only version, or mixed with music.

 

inQ: "Public radio is not a charity. It's a service."

outQ: "...but for everybody in your community. Thank you very much."

(2:00)

Rick Steves Closing Mini Pitch

 

You can use either vox only version, or mixed with music.

 

inQ: "I hope that Travel with Rick Steves..."

outQ: "Thank you again so much for traveling with us, and for making public radio strong in your community."

(:31)

 

 

Download "Travel with Rick Steves" Fundraiser Segments

Released April 2014

  .MP3 files .MP2 files
Billboard (1:00) Download mp3 Download mp2
Segment A (10:59) Download mp3 Download mp2
Segment B (10:19) Download mp3 Download mp2
Segment C (6:53) Download mp3 Download mp2
Segment D (9:05) Download mp3 Download mp2
Segment E (8:00) Download mp3 Download mp2
Rick Steves Closing Mini Pitch (vox only) (:31) Download mp3 Download mp2
Rick Steves Closing Mini Pitch (mixed) (:31) Download mp3 Download mp2
Rick Steves Generic Pitch (vox only) (2:00) Download mp3 Download mp2
Rick Steves Generic Pitch (mixed) (2:00) Download mp3 Download mp2
Premium Pitch A (vox only) (2:19) Download mp3 Download mp2
Premium Pitch A (mixed) (2:19) Download mp3 Download mp2
Premium Pitch B (vox only) (1:23) Download mp3 Download mp2
Premium Pitch B (mixed) (1:23) Download mp3 Download mp2

 

Note: If you would prefer fundraiser audio files in the .wav format, e-mail producer Tim Tattan for access to the ftp page where they are stored, along with .wav versions of the weekly program files. Or, phone 425-608-4234.

You can also ask Tim for suggestions on cutting up any regularly-scheduled weekly program for points during segments where you can insert local fundraising breaks.