Travel with Rick Steves Fundraiser Modules

Funder #2014-2

Released October 6, 2014

 

Overview

Our latest set of Travel with Rick Steves fundraiser modules will continue to make it easy for you to fundraise during Travel with Rick Steves. Rick does a lot of the work for you. He pitches the value of public radio at the end of each module, and has a separate set of updated premium-specific pitches that you can insert in your local pitch breaks. You can even get great results using these for a Rick Steves-themed premium hour in other programming.

These fundraising modules are designed be used at any time of year. The modules each contain an excerpted interview with popular guests from recent months on the show, with a variety of tones and topics. They can also be combined with material from previously-released fundraising modules to create a two-hour fundraiser special, or to be run as two hours over consecutive weekends.

We also provide a two-minute generic pitch from Rick that you can use in a local pitch break during Travel with Rick Steves, as well as in other fundraising programming as a guest appearance from Rick.

The suggested rundowns give you options for airing the latest Travel with Rick Steves fundraiser modules, with or without the newscast break at 01:00 into the hour, to allow you to pace your local pitch breaks so that everything comes out to one hour.

We recommend you include the Billboard at the open of the show, if you use option #1. It sets the same tone for the show as during non-fundraising weeks, and promotes content for the first four modules, to make listeners eager to hear the material coming up, and less likely to tune away "because it's a fundraiser."

Each module ends with a generic public radio fundraising pitch from Rick. Rick opens the segment C module with a brief re-statement of the need to support public radio. If your station is offering the Rick Steves premium package, you can include Rick's premium pitches during your local pitch breaks to let Rick promote the content of those packages.

You can also use Rick's previously-issued fundraising modules, to give you two consecutive fundraising weeks, or to extend your Travel with Rick Steves fundraiser beyond one hour.

 

Rick Steves Fundraiser Premium Packages

The Travel with Rick Steves premium packages include DVD boxed sets of Rick Steves TV productions, offered at an attractive wholesale price to stations, with no minimum order required. You simply add these recorded premium pitches from Rick to your local pitch breaks to get Rick to sell them for you. These Rick Steves premiums are otherwise not mentioned in the fundraising modules, for stations that wish to fundraise using other premiums.

Note that the Rick Steves-themed fundraiser premiums have proven to be significant money-raisers for public radio and television. We strongly encourage each Travel with Rick Steves affiliate to offer the Rick Steves premium package. There is no minimum required order on your part - just order what you need when you need to fulfill your pledges. Station wholesale costs are kept low to help you raise funds for your station.

Let your station's development department know about this link, so that they will know how the latest Travel with Rick Steves premium package can raise money for your station.

Rick is offering thank you gifts at three support levels: $60, $90, or $180. He has voiced two versions of his premium pitch. We recommend you alternate between the longer Premium Pitch A and the somewhat shorter Premium Pitch B in your local pitch breaks. Each pitch is available as voice-only, or mixed with music to enhance the tone.

Some Travel with Rick Steves affiliates have also offered the Rick Steves premium package as a special Rick Steves-themed incentive during their local talk shows, and even during Morning Edition, with remarkably strong results. Let us know how it works for you.

 

Airing the Travel with Rick Steves Fundraiser Material

The following rundowns give you options for how to program the Travel with Rick Steves fundraiser modules, released October 6, 2014. We suggest start times for each segment, and lengths for your local pitch breaks, in order to time out correctly to one full hour.

This fundraiser is appropriate for airing at any time of year.

 

Formatting Rundown for Airing the Segments

 

Rundown Option 1 — "Travel with Rick Steves" Funder 2014-2

  • Uses billboard, newscast, with segments A, B, C, and D
  • Provides four local pitch breaks of roughly four minutes each
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2014-2

 

outQ: (theme music out)

(1:00)
01:00 - 06:00

NPR Newscast I & II (or with local pitch break)

 

As another option, start segment A at 04:00 and use the extra two minutes to extend your local pitch breaks.

(5:00)
06:00 - 17:12

Segment A — Funder 2014-1
"Living at the End of the Raj"


Guest: Actress and author Madhur Jaffrey


inQ: "Hi. I'm Rick Steves"
outQ: "…are travel partners in supporting public radio." (music fades)

(11:12)
17:13 - 21:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:18).


inQ: "To encourage your financial support of this great radio station..."
outQ: "…and it's only possible with your help. Thanks so much."

(3:47)
21:00 - 31:50

Segment B — Funder 2014-2
"The Longbow Changed History" and "The Rewards of Alaska's Aniakchak National Monument"


Guests:
British travel guide Mark Seymour
Travel writer Christopher Solomon


inQ: "Hi, I’m Rick Steves, and I consider myself to be very lucky..."
outQ: "Thanks a lot for doing your part."

(10:50)
31:51 - 36:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:26).


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thank you so much." (music fades)

(4:09)
36:00 - 42:33

Segment C — Funder 2014-2

"Fun in Cornwall"

 

Guest: Actor Martin Clunes

 

inQ: (music starts) "We're holding this membership campaign today because..."
outQ: "...and show your support."

(6:33)
42:34 - 47:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch A (2:18) or insert the Rick Steves Generic Pitch (2:00).

 

(4:26)
47:00 - 55:36

Segment D — Funder 2014-2

"The Lumleys in South Asia"

 

Guest: Actress and civil rights activist Joanna Lumley

 

inQ: "It's remarkable to me..."
outQ: "Thanks again for being such an important part of this community service we call public radio."

(8:36)
55:37 - 1:00:00

Closing Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:26) and/or Rick's closing mini pitch (:31) .

 

inQ: "Hi, I'm Rick Steves. You know the value of public radio has never been greater..."
outQ: "Thanks for being an important part of your public radio station."

 

(4:23)

 

 

Rundown Option 2 — "Travel with Rick Steves" Funder 2014-2

  • Uses all four segments, with no billboard or newscast break
  • Includes four local pitch breaks of roughly six minutes each
Run Time Segment (Length)
00:00 - 11:12

Segment A — Funder 2014-2
"Childhood at the End of India's Raj"


Guest: Actress and author Madhur Jaffrey


inQ: "Hi. I'm Rick Steves"
outQ: "…are travel partners in supporting public radio." (music fades)

(11:12)
11:13 -17:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:18).


inQ: "To encourage your financial support of this great radio station..."
outQ: "…and it's only possible with your help. Thanks so much."

(5:47)
17:00 - 27:50

Segment B — Funder 2014-2
"The Longbow Changed History" and "The Rewards of Alaska's Aniakchak National Monument"


Guests:
British travel guide Mark Seymour
Travel writer Christopher Solomon


inQ: "Hi, I’m Rick Steves, and I consider myself to be very lucky..."
outQ: "Thanks a lot for doing your part."

(10:50)
27:51 - 33:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:26).


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thank you so much." (music fades)

(5:09)
33:00 - 39:33

Segment C — Funder 2014-2

"Fun in Cornwall"

 

Guest: Actor Martin Clunes

 

inQ: (music starts) "We're holding this membership campaign today because..."
outQ: "...and show your support."

(6:33)
39:34 - 46:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch A (2:18) and/or include the Rick Steves Generic Pitch (2:00).

 

(6:26)
46:00 - 54:36

Segment D — Funder 2014-2

"The Lumleys in South Asia"

 

Guest: Actress and civil rights activist Joanna Lumley

 

inQ: "It's remarkable to me..."
outQ: "Thanks again for being such an important part of this community service we call public radio."

(8:36)
54:37 - 1:00:00

Closing Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:26) and/or Rick's closing mini pitch (:31) .

 

inQ: "Hi, I'm Rick Steves. You know the value of public radio has never been greater..."
outQ: "Thanks for being an important part of your public radio station.

 

(5:23)

 

 

Extra Material — "Travel with Rick Steves" Funder 2014-2

Segment (Length)

Rick Steves Generic Pitch

 

You can use either vox only version, or mixed with music.

 

inQ: "Public radio is not a charity. It's a service."

outQ: "...but for everybody in your community. Thank you very much."

(2:00)

Rick Steves Closing Mini Pitch

 

You can use either vox only version, or mixed with music.

 

inQ: "I hope that Travel with Rick Steves..."

outQ: "Thank you again so much for traveling with us, and for making public radio strong in your community."

(:31)

 

 

Download "Travel with Rick Steves" Fundraiser Segments

Released October 2014

  .MP3 files .MP2 files
Billboard (1:00) Download mp3 Download mp2
Segment A (11:12) Download mp3 Download mp2
Segment B (10:50) Download mp3 Download mp2
Segment C (6:33) Download mp3 Download mp2
Segment D (8:36) Download mp3 Download mp2
Premium Pitch A (vox only) (2:18) Download mp3 Download mp2
Premium Pitch A (mixed) (2:18) Download mp3 Download mp2
Premium Pitch B (vox only) (1:25) Download mp3 Download mp2
Premium Pitch B (mixed) (1:26) Download mp3 Download mp2
Rick Steves Closing Mini Pitch (vox only) (:31) Download mp3 Download mp2
Rick Steves Closing Mini Pitch (mixed) (:31) Download mp3 Download mp2
Rick Steves Generic Pitch (vox only) (2:00) Download mp3 Download mp2
Rick Steves Generic Pitch (mixed) (2:00) Download mp3 Download mp2

 

Note: If you would prefer fundraiser audio files in the .wav format, e-mail producer Tim Tattan for access to the page where they are stored, along with .wav versions of the weekly program files. Or phone 425-608-4234.

You can also ask Tim for suggestions on cutaway cues during any regularly-scheduled weekly program. We keep track of optional points where you can cleanly edit out to insert local fundraising breaks.

Credits for incidental music used in the fundraiser are also available on request from Tim.