Travel with Rick Steves: Public Radio Fundraiser 2006
(Revised March 2007)
- Premium packages for listeners: Rick Steves' premiums have a strong track record for radio fundraisers.
For more information:
Tim Tattan, Executive Producer
Phone: 425-608-4234
tim@ricksteves.com
Important instructions on assembling the modules for broadcast
- This fundraiser can be customized for your station's local pitching needs using the modules and opening billboard.
- Segments A and B need to run in sequence.
- You may also use both Segments C and D for your fundraiser, but it will probably take you longer than one hour.
- Premium pitches are in Part 2 of each module (i.e., "Segment A-2"). You may run them directly after Part 1 (i.e., "Segment A-1").
- You may also start your local pitching after Part 1, and then use our premium pitch in Part 2. Resume your local pitching prior to starting the next module.
Music is provided under Rick's premium pitches in the Segment 2 modules and in some of the generic pitches at the end of the Segment 1 modules. If you are able to devote more than an hour for the fundraiser, use all four segments with extensive local pitching, plus Rick's premium pitches.
Module Descriptions
(1:00) BILLBOARD: Rick forward promotes the show.
(10:28) SEGMENT A-1: first part of Rick's Rotary Club speech, followed by a non-premium pitch from Rick
outQ: "everything you expect and receive from public radio."
(2:22) SEGMENT A-2: Rick continues pitching the two premium packages we're offering of program-related merchandise. Include music under his pitching.
outQ: "a supporting member of public radio. Thanks." (music fade)
(14:04) SEGMENT B-1: Rick concludes his Rotary Club speech, and pitches the value of public radio
outQ: "during this membership campaign. Thanks a lot."
(2:39) SEGMENT B-2: Rick continues pitching the program-related premiums
outQ: "great feeling that comes with being a supporting member of public radio. Thanks a lot. " (music out)
(5:24) SEGMENT C-1: Rick has a short interview session with Jamie Blair Gould on tipping etiquette in restaurants in Europe, and how to choose a good local restaurant while traveling in Europe. Concludes with a generic pitch from Rick.
outQ: "tempt you with some exciting thank you gifts that we're offering to get you on board right now." (music out)
(2:32) SEGMENT C-2: Rick continues pitching the program-related premiums.
outQ: "a supporting member of public radio. Thanks." (music out)
(9:12) SEGMENT D-1: Rick places a call to Roberto Bechi in Siena, Italy to talk about the art of hunting truffles in the woods of Tuscany. Rick concludes with a generic pitch.
outQ: "or wherever you are, and that's worth a lot."
(2:41) SEGMENT D-2: Rick continues a 'last call' pitch for the program-related premiums.
outQ: "thank you, and happy travels." (music out)
Here are some suggested ways you can arrange the modules to make sure you time out properly:
Program Option One
Includes segments A, B, and D, with Rick's premium pitches, and allows approx. 4 to 6 minutes for local pitch breaks. (Remember, Rick's premium pitch segments add about 2 and a half minutes to each of your pitch breaks).
start time item (segment length)
00:00 Billboard (1:00)
01:00 cutaway for partial NPR newscast and/or local pitch (3:00)
04:00 SEGMENT A-1: Rick's intro, first part of Rotary Club speech, and program pitch (10:28)
14:28 SEGMENT A-2: Rick's premium pitch (2:22)
16:50 local pitch (4:10)
21:00 SEGMENT B-1: Rick's intro, second part of Rotary Club speech, program pitch (14:04)
35:04 SEGMENT B-2: Rick's premium pitch (2:39)
37:43 local pitch (5:16)
43:00 SEGMENT D-1: Rick's intro, Roberto Bechi call-out, program pitch (9:12)
52:12 SEGMENT D-2: Rick's premium pitch (2:41)
54:55 local pitch (5:05)
Print Details | Download Segments
Program Option Two
Iincludes segments A, B, and C, with Rick's premium pitches, and approx. 5 - 6 minutes for local pitch breaks. (Remember, Rick's pitch segments add about 2 and a half minutes of pitching time to each of your pitch breaks).
start time item (segment length)
00:00 Billboard (1:00)
01:00 cutaway for NPR newscast and/or local pitch (5:00)
06:00 SEGMENT A-1: Rick's intro, first part of Rotary Club speech, and program pitch (10:28)
16:28 SEGMENT A-2: Rick's premium pitch (2:22)
18:50 local pitch (6:10)
25:00 SEGMENT B-1: Rick's intro, second part of Rotary Club speech, program pitch (14:04)
39:04 SEGMENT B-2: Rick's premium pitch (2:39)
41:43 local pitch (5:17)
47:00 SEGMENT C-1: Rick's intro, Jamie Blair Gould feature, program pitch (5:24)
52:24 SEGMENT C-2: Rick's premium pitch (2:32)
54:56 local pitch (5:04)
Print Details | Download Segments
Program Option Three
Uses all segments, A, B, C, and D, with Rick's premium pitches, and shorter local pitch breaks. (Remember, Rick's pitch segments add about 2 and a half minutes of pitching time to each of your pitch breaks).
start time item (segment length)
00:00 Billboard (1:00)
01:00 cutaway for partial NPR newscast and/or local pitch (3:00)
04:00 SEGMENT A-1: Rick's intro, first part of Rotary Club speech, and program pitch (10:28)
14:28 SEGMENT A-2: Rick's premium pitch (2:22)
16:50 local pitch (2:10)
19:00 SEGMENT B-1: Rick's intro, second part of Rotary Club speech, program pitch (14:04)
33:04 SEGMENT B-2: Rick's premium pitch (2:39)
35:43 local pitch (1:17)
37:00 SEGMENT C-1: Rick's intro, Jamie Blair Gould feature, program pitch (5:24)
42:24 SEGMENT C-2: Rick's premium pitch (2:32)
44:56 local pitch (2:04)
46:00 SEGMENT D-1: Rick's intro, Roberto Bechi call-out, program pitch (9:12)
55:12 SEGMENT D-2: Rick's premium pitch (2:41)
57:53 local pitch (2:07)
Print Details | Download Segments
Program Option Four
Uses all 4 segments, no newscast cutaway, removes Rick's premium pitch after segment C, with short local pitch breaks of approximately 3 minutes each.
start time item (segment length)
00:00 BILLBOARD (1:00)
01:00 SEGMENT A-1: Rick's intro, first part of Rotary Club speech, and program pitch (10:28)
11:28 SEGMENT A-2: Rick's premium pitch (2:22)
13:50 local pitch (3:10)
17:00 SEGMENT B-1: Rick's intro, second part of Rotary Club speech, program pitch (14:04)
31:04 SEGMENT B-2: Rick's premium pitch (2:39)
33:43 local pitch (3:17)
37:00 SEGMENT C-1: Rick's intro, Jamie Blair Gould feature, program pitch (5:24)
42:24 local pitch (2:36)
45:00 SEGMENT D-1: Rick's intro, Roberto Bechi call-out, program pitch (9:12)
54:12 SEGMENT D-2: Rick's premium pitch (2:41)
56:53 local pitch (3:07)
Print Details | Download Segments
Download 2006 Public Radio Fundraiser Segments
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Billboards |
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Segment A-1 |
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Segment A -2 |
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Segment B-1 |
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Segment B -2 |
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Segment C-1 |
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Segment C-2 |
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Segment D-1 |
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Segment D-2 |
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