Rick Steves' Viva España Pledge Special

In this exciting two-hour adventure, join Rick Steves to experience the very best of Spain — with prancing horses, flamenco festivals, paella feasts on the beach, exotic Moorish palaces, and whitewashed hill towns. After climbing the Rock of Gibraltar and side-tripping into Morocco, you'll venture to the far north of Spain to run with the bulls and trek with the pilgrims. Hold on to your castanets for a hi-def whirlwind. It's Viva España!

Viva España Station Support

Promotional Tips

We are excited that your station is planning to run the new Rick Steves' Viva España Pledge Special. Thank you! To help you promote this event and make it a success, we are offering these free resources:

Offer related travel information on your website.
We have dedicated this special area on our website with complete scripts and the latest on travel to the destinations visited in Rick Steves' Viva España. You can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.

Announce your pledge event to Rick Steves' customers in your area.
We have a national database of 200,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, details about your pledge event (date, time, etc.), and we'll do the rest!

Promote the event in your viewer guide and local media.
I recently wrote the enclosed article (below) to help promote this new pledge special. Feel free to tailor the article to fit the format of your viewer guide or website. We also have photographs (below) to accompany the article. The enclosed press release (below) may be helpful to publicize the event to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.

I have enjoyed producing this virtual pledge special with Seattle's KCTS and hope to continue bringing successful pledge specials to American Public Television stations at no charge. We hope these events continue to be successful fundraisers for your station.

If you have any questions or would like additional publicity support, please contact Ashley Sytsma at my office by phone (425-608-4293, fax 425-771-0833), or email: ashley@ricksteves.com.

Good luck with your event, and thanks for running the program!

 

Sincerely,

Rick Steves

 

Sample Press Release

Rick Steves' Viva España

A ride through colorful Spain airing in March

City, State – This March, join Rick Steves for a two-hour marathon where viewers will experience the very best of Spain – with prancing horses, flamenco festivals, paella feasts on the beach, exotic Moorish palaces, and whitewashed hill towns. After climbing the Rock of Gibraltar and side-tripping into Morocco, you'll venture to the far north of Spain to run with the bulls and trek with the pilgrims.

The joys of Andalucía — from dazzling Moorish palaces to flamboyant flamenco — are savored in Granada, Córdoba, and points in between. We'll marvel at the grandeur of the Moors, the power of Queen Isabel and King Ferdinand, dazzling equestrian art, the passion for sherry — and the good life on the Costa del Sol, including a never-to-forget paella feast.

Then, after a break, we'll return to southern Spain. Starting in the mountains, we'll meander along the route of the whitewashed hill towns, then head to sea level to enjoy the windsurfing mecca of Tarifa, get a dose of Britain on the Rock of Gibraltar, and sail to Africa to explore the thriving Moroccan city of Tangier.

After another break we'll head for northern Spain to follow the trail pilgrims have trod for centuries, from the French-Spanish border to Santiago de Compostela. Along the way, we'll stop off in Pamplona to run with the bulls, and savor the rich and unique Celtic culture of Galicia — where Riverdance meets flamenco.

Rick will co-host each of the breaks, sharing insights into Spain and his experience filming there, and an inspirational message about the value of public television for those who want to celebrate, rather than fear, the diversity on this planet.

Rick Steves' film crew consists of Steves, producer Simon Griffith, cameraman Karel Bauer, and editor Steve Cammarano. The special is produced by Back Door Productions based at Rick Steves' Europe Through The Back Door Inc., presented by KCTS, and distributed through American Public Television at no cost to public television stations nationwide.

To learn more about Rick Steves' books, tours, television projects, and radio program, visit www.ricksteves.com.

For review tapes, photos, or interviews, contact Ashley Sytsma at Rick Steves' Europe Through the Back Door, 130 Fourth Avenue North, Edmonds, WA 98020, Tel: 425-608-4293 / Fax: 425-771-0833 / ashley@ricksteves.com.

 

About Rick Steves

Rick Steves in on a mission: to help make European travel accessible and meaningful for Americans. Since 1973, Rick has spent four months every year exploring Europe. He has researched and written more than thirty travel guidebooks, writes and hosts the public television series Rick Steves' Europe, and also produces and hosts the weekly public radio show Travel with Rick Steves. He is currently the best selling guidebook author for international travel in the United States. With the help of his hardworking staff at Europe Through the Back Door, Rick organizes tours of Europe and offers an information packed web site (www.ricksteves.com).

 

Viewer Guide Article

Stations can publish this article, free of charge, to promote the pledge special. You can also download high resolution photos (see "Download Promotional Media" below).

 

Rick Steves' Viva España [302 Words]

In this exciting two-hour adventure, join Rick Steves to experience the very best of Spain — with prancing horses, flamenco festivals, paella feasts on the beach, exotic Moorish palaces, and whitewashed hill towns. After climbing the Rock of Gibraltar and side-tripping into Morocco, you'll venture to the far north of Spain to run with the bulls and trek with the pilgrims.

The joys of Andalucía — from dazzling Moorish palaces to flamboyant flamenco — are savored in Granada, Córdoba, and points in between. We'll marvel at the grandeur of the Moors, the power of Queen Isabel and King Ferdinand, dazzling equestrian art, the passion for sherry — and the good life on the Costa del Sol, including a never-to-forget paella feast.

Then, after a break, we'll return to southern Spain. Starting in the mountains, we'll meander along the route of the whitewashed hill towns, then head to sea level to enjoy the windsurfing mecca of Tarifa, get a dose of Britain on the Rock of Gibraltar, and sail to Africa to explore the thriving Moroccan city of Tangier.

After another break we'll head for northern Spain to follow the trail pilgrims have trod for centuries, from the French-Spanish border to Santiago de Compostela. Along the way, we'll stop off in Pamplona to run with the bulls, and savor the rich and unique Celtic culture of Galicia — where Riverdance meets flamenco.

Rick will co-host each of the three built-in pledge breaks, sharing insights into Spain and his experience filming there, offering compelling gifts for station supporters, and an inspirational message about the value of public television for those who want to celebrate, rather than fear, the diversity on this planet.

Hold on to your castanets, Viva España with Rick Steves — produced by KCTS in partnership with American Public Television — promises to be a high-def whirlwind event. Olé!

Host Biography

Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series Rick Steves' Europe, and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.

Over the past 20 years, Rick has hosted over 100 travel shows for public television, and numerous pledge specials (raising millions of dollars for local stations). His Rick Steves' Europe TV series is carried by over 300 stations, reaching 95 percent of U.S. markets. Rick has also created two award-winning specials for public television: Rick Steves' European Christmas and the ground-breaking Rick Steves' Iran. Rick writes and co-produces his television programs through his company, Back Door Productions.

Rick Steves also hosts a weekly public radio program, Travel with Rick Steves. With a broader approach to travel everywhere, in each hour-long program Rick interviews guest travel expert, followed by listener call-ins. Travel with Rick Steves airs across the country and has spawned a popular podcast. Rick has also created a series of audio walking tour podcasts for museums and neighborhoods in Paris, Rome, Florence, Venice, London and Athens.

Rick self-published the first edition of his travel skills book, Europe Through the Back Door (now updated annually), in 1980. He has also written more than 50 other country, city and regional guidebooks, phrase books, and "snapshot" guides. For several years, Rick Steves' Italy has been the bestselling international guidebook sold in the U.S. In 2009, Rick tackled a new genre of travel writing with Travel as a Political Act, reflecting on how a life of travel has broadened his own perspectives, and travel can be a significant force for peace and understanding in the world. Rick's books are published by Avalon Travel, a member of the Perseus Books Group.

In addition to his guidebooks, TV and radio work, Rick is a syndicated newspaper columnist with the Tribune Media Services. He appears frequently on television, radio, and online as the leading authority on European travel.

Rick took his first trip to Europe in 1969, visiting piano factories with his father, a piano importer. By the time he reached 18, Rick jokes, "I realized I didn't need my parents to travel!" He began traveling on his own, funding his trips by teaching piano lessons. In 1976, he started Europe Through the Back Door (ETBD), a business which has grown from a one-man operation to a company with a well-traveled staff of 80 full-time employees. ETBD offers free travel information through its travel center, website, European Railpass Guide, and free travel newsletters. ETBD also runs a successful European tour program with more than 450 departures — attracting around 12,000 travelers — annually.

Rick is outspoken on the need for Americans to fit better into our planet by broadening their perspectives through travel. He is also committed to his own neighborhood. He's an active member of the Lutheran church (and has hosted the ELCA's national video productions). He's a board member of NORML (The National Organization for the Reform of Marijuana Laws). And Rick has provided his local YWCA with a 24-unit apartment building with which to house homeless mothers.

Rick Steves spends about a third of every year in Europe, researching guidebooks, filming TV shows, and making new discoveries for travelers. Rick was divorced in March, 2010. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

 

Fact Sheet

In this exciting two-hour adventure, join Rick Steves to experience the very best of Spain – with prancing horses, flamenco festivals, paella feasts on the beach, exotic Moorish palaces, and whitewashed hill towns. After climbing the Rock of Gibraltar and side-tripping into Morocco, you'll venture to the far north of Spain to run with the bulls and trek with the pilgrims. Hold on to your castanets for a hi-def whirlwind. It's Viva España!

Program Description

Rick's Viva España Pledge Special includes three half-hour episodes.

Rick Steves' Granada, Córdoba and Spain's Costa del Sol: Episode # 605
Andalucía's Moorish heritage sparkles in the historic capitals of Granada and Cordoba. And the pride of the Reconquista and the power of Queen Isabel and King Ferdinand enliven the region's great sights. Tasting the smooth sherry and marveling at prancing stallions, we find the passion in Andalucían culture. And we top it off with fun in the Spanish sun on the Costa del Sol.

Rick Steves' Andalucía, Gibraltar and Tangier: Episode # 606
Exploring Andalucía, we experience the quintessence of Spanish culture. Starting up high, in Spain's whitewashed hill towns, we roll down to the coast to enjoy the windsurfing mecca of Tarifa. Then we catch a bit of Britain on the Rock of Gibraltar, and sail to Africa for a Moroccan finale in Tangier.

Rick Steves' Northern Spain and the Camino de Santiago: Episode # 611
We follow the trail pilgrims have trod for centuries, from the French border to Santiago de Compostela in the northwest corner of Spain. Along the way, we stop off in Pamplona to run with the bulls, and dive into the unique Celtic culture of Galicia — where Riverdance meets flamenco.

Broadcast Information

Title: Rick Steves' Viva España (Pledge Event)

#/Length: 1/120

Formats: HD

Licensees: Available to the American Public Television Exchange Group

Contract Terms: February 21, 2010 - March 21, 2011

Broadcast Rights: Unlimited Use/13 Months

Available Version: Pledge Event

NOLA Code: 1230-1430ET /HD03

Feed Dates: Sunday, February 20, 2011

Program Note: The program consists of episodes #605, #606 and #611 from Rick Steves' Europe Season Six, and three pledge breaks. The program is available only as a two-hour all-inclusive pledge event. Please watch for complete details from American Public Television Contracts.

Thank You Gifts for Pledge Supporters

Rick Steves' Viva España is produced as a fundraiser for public television stations. To encourage viewers to call in pledges of support, stations and Rick are offering thank you packages of $60, $90, $150, and $180 gift levels. Read a full description of the items offered (see "Station Gift Descriptions" below).

$60 Pledge Level Premium Package
  • Rick Steves' Viva España DVD + Blu-ray
    • Station Kit Cost: $6.00
    • Market Value: $34.98
    • Item #: ZZ-VIVA-ESP
$90 Pledge Level Premium Package
  • Rick Steves' Viva España DVD + Blu-ray
  • Rick Steves' Europe Through the Back Door book (most recent year)
    • Station Kit Cost: $15.00
    • Market Value: $59.97
    • Item #: ZZ-VIVA+BOOK
$150 Pledge Level Premium Package
  • Rick Steves' All 100 Show DVD Box Set 2000-2014
    • Station Kit Cost: $25.00
    • Market Value: $109.98
    • Item #: ZZ-VIVA90SHOWS
$180 Pledge Level Premium Package
  • Rick Steves' Viva España DVD + Blu-ray
  • Rick Steves' Europe Through the Back Door book (most recent year)
  • Rick Steves' All 100 Show DVD Box Set 2000-2014
    • Station Kit Cost: $36.00
    • Market Value: $159.96
    • Item #: ZZ-VIVAGRANDE

All levels will include Rick Steves' Europe Planning map and Best Destinations Newsletter.

Stations pay all shipping charges.

Questions: angie@ricksteves.com

To order, please contact:

pledge@ricksteves.com
Rick Steves' Europe Through the Back Door
130 Fourth Avenue North
P.O. Box 2009
Edmonds, WA 98020
Tel: 425-771-8303
Fax: 425-771-0833

Download Promotional Media

Here you will find everything you will need to promote Rick Steves' Viva España Pledge Special. If you would like assistance in downloading these images, or prefer another format, please email Ashley Sytsma (ashley@ricksteves.com) or call 425-608-4293.

Rick Steves' Viva España Photos: High-resolution photos for viewer guides, websites, and other publications.

Rick Steves' Viva España Pledge Premium Images: Completed Screenshots or composite images to create your own.

Rick Steves' Viva España Previews

A Rick Steves' Viva España preview is available for download. You can embed this Flash video (.flv) directly on your public television website.

  • Download a 30-second promo (please right click and select "Save Target As")
  • Download a 60-second promo (please right click and select "Save Target As")

 

Rick Steves' Viva España Photos

 

Pledge Premium Images

Below are composite JPEGs of each of the pledge levels shown below, formatted for a 1920 x 1080 screen.

You can download a zipped archive that contains high resolution JPEGs of all six pledge premiums, flat or 3-dimensional, for use in your own layouts.

A layered Photoshop file containing each pledge level as an editable group (with rasterized type) is also available for download.

 

All Levels: Screen Image

$60 Level, Viva Espana DVD + Blu-ray: Screen Image

$90 Level: Screen Image

$150 Level: Screen Image

$180 Level: Screen Image

 

Station Gift Descriptions

Rick Steves' Viva España DVD + Blu-ray

In this DVD + Blu-ray 2 disc set, join Rick Steves to experience the very best of Spain – with prancing horses, flamenco festivals, paella feasts on the beach, exotic Moorish palaces, and whitewashed hill towns. After climbing the Rock of Gibraltar and sidetripping into Morocco, you'll venture to the far north of Spain to run with the bulls and trek with the pilgrims.
(Retail Price $24.99)

Rick Steves' Europe Through the Back Door book (most recent year)

Packed with lessons gleaned from more than 30 years of budget European travel, Rick's travel handbook answers all the questions you have now — and those you wouldn't have asked until faced with them on your trip.
(Retail Price $24.99)

Rick Steves' 100 Shows DVD Box Set 2000-2014

You'll get all 100 Rick Steves' Europe TV shows and specials on 14 DVDs with outtakes and interviews.
(Retail Price $99.99)

All levels will include Rick Steves' Europe Planning map and Best Destinations Newsletter.

Stations pay all shipping charges.

Questions: angie@ricksteves.com

To order, please contact:

pledge@ricksteves.com
Rick Steves' Europe Through the Back Door
130 Fourth Avenue North
P.O. Box 2009
Edmonds, WA 98020
Tel: 425-771-8303
Fax: 425-771-0833