We are excited that your station is planning to run the new 30-minute Rick Steves' Europe with Abandon Pledge Special. Thank you! To help you promote this special and make it a success, we are offering these free resources:
Along side Europe with Abandon, I am re-releasing an updated version of the popular 2009 Rick Steves' European Insights pledge event. The new European Insights is designed to pair with Europe with Abandon to give stations a clean one-hour pledge event with consistent breaks and gift levels.
We have dedicated a special area on our website with complete scripts and the latest on travel to the destinations visited in Rick Steves' Europe with Abandon. You can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.
We have a national database of 200,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, details about your pledge special (date, time, etc.), and we'll do the rest!
I recently wrote the enclosed article to help promote this new pledge special. Feel free to tailor the article to fit the format of your viewer guide or website. We also have photographs to accompany the article. The enclosed press release may be helpful to publicize the special to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.
I have enjoyed producing this virtual pledge special with Seattle's KCTS and hope to continue bringing successful pledge specials to American Public Television stations at no charge. We hope these events continue to be successful fundraisers for your station.
If you have any questions or would like additional publicity support, please contact Ashley Sytsma at my office by phone (425-608-4293, fax 425-771-0833), or email: firstname.lastname@example.org.
Good luck with your special, and thanks for running the program!