We are excited that your station is planning to run the new Rick Steves' Viva España Pledge Special. Thank you! To help you promote this event and make it a success, we are offering these free resources:
Offer related travel information on your website.
We have dedicated a special area on our website with complete scripts and the latest on travel to the destinations visited in Rick Steves' Viva España. You can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.
Announce your pledge event to Rick Steves' customers in your area.
We have a national database of 200,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, details about your pledge event (date, time, etc.), and we'll do the rest!
Promote the event in your viewer guide and local media.
I recently wrote the enclosed article to help promote this new pledge special. Feel free to tailor the article to fit the format of your viewer guide or website. We also have photographs to accompany the article. The enclosed press release may be helpful to publicize the event to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.
I have enjoyed producing this virtual pledge special with Seattle's KCTS and hope to continue bringing successful pledge specials to American Public Television stations at no charge. We hope these events continue to be successful fundraisers for your station.
If you have any questions or would like additional publicity support, please contact Ashley Sytsma at my office by phone (425-608-4293, fax 425-771-0833), or email: firstname.lastname@example.org.
Good luck with your event, and thanks for running the program!