Promotional Tips
We are excited that your station is planning to run the new Rick Steves'
European Christmas Special. Thanks! To help you promote this
event and make it a success, we are offering these free resources:
- Offer related travel information on your website.
We have dedicated a special area on our website for the Rick Steves' European Christmas Pledge Special which you can link directly from your site. You will attract more
visitors (and supporters) to your station's website by offering them a
complete script from the show, the latest
on travel to these destinations, and an informative behind-the-camera
peek at the production of each show. You are also welcome to copy
content from this area for use on your site.
- Announce your pledge event to Rick Steves' customers
in your area.
We have a national database of 200,000 travelers who've enjoyed our TV
series and guidebooks. We can send tailored email messages to our customers
in your viewing area to announce the program. Just let us know the zip code
range for your viewing area, details about your pledge event (date, time, etc.),
and we'll do the rest!
- Promote the event in your viewer guide and local media.
I wrote the enclosed article to help promote this new pledge
special. Feel free to tailor the article to fit the format of your
viewer guide or
website. We also have photographs to accompany the article available
for download. The enclosed press
release may be helpful to publicize the event to travel editors and entertainment
and television guides in your area. The text for both the article and
the press release, as well as the photos, can be emailed to you by request.
I have enjoyed producing virtual pledge specials with OPB at the rate
of two per year and hope to continue bringing successful pledge specials
to APT stations at no charge. We hope they continue to be successful
fundraisers for your station.
If you have any questions or would like additional publicity support,
please contact Ashley Sytsma at my office by phone (425-608-4233), fax
(425-771-0833), or email:
Ashley Sytsma.
Good luck with your event, and thanks for running the program!
Sincerely,
Rick Steves
