We are excited that your station is planning to run Season Six of Rick Steves' Europe. Thank you! To help you promote this event and make it a success, we are offering these free resources:
Use the 60-minute Rick Steves' Andalucía special to kick off the new season.
While Season Six episodes are beautiful to air on their own, I produced the new 60-minute Rick Steves' Andalucía to kick-off this new season. Produced with primetime programming in mind, consider scheduling the Andalucía special as the opening celebration of the 11 new 30-minute Rick Steves' episodes.
Offer related travel information on your website.
We have dedicated special pages on our website with the latest on travel to the destinations visited in Season Six. You can link directly to these pages or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.
Announce the new season to Rick Steves' customers in your area.
We have a national database of 200,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the new episodes. Just let us know the zip code range for your viewing area, details about your schedule (date, time, etc.), and we'll do the rest!
Promote the event in your viewer guide and local media.
I recently wrote the enclosed articles to help promote this season. Feel free to tailor the articles to fit the format of your viewer guide or website. We also have photographs to accompany the articles. The enclosed press release will help to publicize the event to travel editors and entertainment and television guides in your area. The text for both the articles and the press release, as well as the photos, can be emailed to you by request.
I have enjoyed producing Season Six and hope to continue bringing engaging television to American Public Television stations at no charge.
If you have any questions or would like additional publicity support, please contact Ashley Sytsma at my office by phone (425-608-4293), or email: ashley@ricksteves.com.
Good luck, and thanks for running the program!
Sincerely,
Rick Steves
