Travel with Rick Steves Fundraiser Modules 2015-1

Funder #2015-1

Released March 27, 2015

Overview

Our latest set of Travel with Rick Steves fundraiser modules will continue to make it easy for you to fundraise during Travel with Rick Steves. Rick does a lot of the work for you. He pitches the value of public radio at the end of each module, and has a separate set of updated premium-specific pitches that you can insert in your local pitch breaks. You can even get great results using these for a Rick Steves-themed premium hour in other programming.

These fundraising modules are designed to be used at any time of year. The modules each contain an excerpted interview with popular guests from the show, with a variety of tones and topics. They can also be combined with material from previously-released fundraising modules to create a two-hour fundraiser special, or to run over consecutive weekends.

We also provide a two-minute generic pitch from Rick that you can use in a local pitch break during Travel with Rick Steves, as well as in other fundraising programming as a guest appearance from Rick.

The suggested rundowns give you options for airing the latest Travel with Rick Steves fundraiser modules, with or without the newscast break at 01:00 into the hour, to allow you to pace your local pitch breaks so that everything comes out to one hour.

We recommend you include the Billboard at the open of the show, if you use rundown option #1. It sets the same tone for the show as during non-fundraising weeks, to make listeners eager to hear the material coming up, and less likely to tune away "because it's a fundraiser."

Each module ends with a generic public radio fundraising pitch from Rick. Rick opens the segment C and D modules with a brief re-statement of the need to support public radio.

If your station is offering the Rick Steves premium package, you can include Rick's premium pitches during your local pitch breaks to let Rick promote the content of those packages.

Rick Steves Fundraiser Premium Packages

The Travel with Rick Steves premium packages include DVD boxed sets of Rick Steves TV productions, offered at an attractive wholesale price to stations, with no minimum order required. You simply add these recorded premium pitches from Rick to your local pitch breaks to get Rick to sell them for you. These Rick Steves premiums are otherwise not mentioned in the fundraising modules, for stations that wish to fundraise using other thank you gifts.

Note that the Rick Steves-themed fundraiser premiums have proven to be significant money-raisers for public radio and television. We strongly encourage each Travel with Rick Steves affiliate to offer the Rick Steves premium package. There is no minimum required order on your part - just order what you need when you need to fulfill your pledges. Station wholesale costs are kept low to help you raise funds for your station.

Let your station's development department know about this link, so that they will know how the latest Travel with Rick Steves premium package can raise money for your station.

Rick is offering thank you gifts at three support levels: $60, $90, or $180. He has voiced two versions of his premium pitch. We recommend you alternate between the longer Premium Pitch A and the somewhat shorter Premium Pitch B in your local pitch breaks. Each pitch is available as voice-only, or mixed with music to enhance the tone.

Some Travel with Rick Steves affiliates have also offered the Rick Steves premium package as a special Rick Steves-themed incentive during their local talk shows, and even during Morning Edition, with remarkably strong results. Let us know how it works for you.

Airing the Travel with Rick Steves Fundraiser Material

The following rundowns give you options for how to program the Travel with Rick Steves fundraiser modules, released March 27, 2015. We suggest start times for each segment, and lengths for your local pitch breaks, in order to time out correctly to one full hour.

There is an additional optional module E, with a light-hearted tone, which you can use to extend your Travel with Rick Steves fundraiser beyond one hour, or air it elsewhere in your fundraising.

We've also provided you with a 30-second promo for the fundraiser.

There are also links to a two-minute generic pitch from Rick on the value of public radio. You can air this pitch in any program.

The modules in this Travel with Rick Steves fundraiser are appropriate for airing at any time of year.

This fundraiser is appropriate for airing at any time of year.

Formatting Rundown for Airing the Segments

Rundown Option 1 — "Travel with Rick Steves" Funder 2015-1

  • Uses billboard, newscast, and four segments
  • Provides four local pitch breaks of roughly four to five minutes each
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2015-1

 

outQ: (theme music out)

(1:00)
01:00 - 06:00

NPR Newscast I & II (or with local pitch break)

 

Or, NPR Newscast I and 2:00 local pitch break.
Or, start segment A at 04:00 and use the extra two minutes to extend your first local pitch break

(5:00)
06:00 - 12:32

Segment A — Funder 2015-1
"Respecting the Pasta in Italy"


Guest: Sicilian tour guide Alfio Di Mauro


inQ: "Hi. I'm Rick Steves"
outQ: "…this would be the perfect time to give us a call."

(6:32)
12:32 - 17:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:14).


inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(4:28)
17:00 - 27:20

Segment B — Funder 2015-1
"Running with the Bulls" and "Toasting in Europe"


Guests: European tour guides...
Francisco Glaria

Roy Nicholls

Dave Hoerlein

Stephen McPhilemy

Ferdinando Menghi


inQ: "Thanks for doing your part today to support public radio."
outQ: "Please, can we hear from you right now? Thank you."

(10:20)
27:20 - 33:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:30).


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(5:40)
33:00 - 40:28

Segment C — Funder 2015-1

"A Proper English Tea"

 

Guest: London-based tour guide Britt Lonsdale

 

inQ: (music starts) "It’s hard to believe it’s been ten years since we first started this show..."
outQ: "...we are indeed travel partners in supporting public radio."

(7:28)
40:28 - 46:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:14)

 

inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(5:32)
46:00 - 55:50

Segment D — Funder 2015-1

"Travel is a Verb"

 

Guest: Travel writer Pico Iyer

 

inQ: "Thanks for helping recharge our batteries here in public radio..."
outQ: "...or, by renewing your membership today. Thank you so much."

(9:50)
55:50 - 1:00:00

Closing Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:30) and/or Rick's stand-alone closing pitch (:46).

 

Premium Pitch B:

inQ: "Hi, I'm Rick Steves. You know the value of public radio has never been greater..."
outQ: "Thanks for being an important part of your public radio station."

 

Stand-alone closing mini pitch:

inQ: "Hi, I'm Rick Steves."
outQ: "Thanks for much for being an important part of your public radio station."

 

(4:10)
Optional
Additional Segment

Segment E — Funder 2015-1

"French Kiss"

 

Guest: Paris-based tour guide Mary Bouron

 

inQ: (music starts) "We enjoy meeting people from all around the world here on Travel with Rick Steves."
outQ: "Thanks so much for making that possible by doing your part and becoming a contributing public radio member, right now."

 

(9:07)

 

Rundown Option 2 — "Travel with Rick Steves" Funder 2015-1

  • Uses all four segments, with no billboard or newscast break
  • Includes four local pitch breaks of roughly six minutes each
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2015-1

 

outQ: (theme music out)

(1:00)
01:00 - 7:32

Segment A — Funder 2015-1
"Respecting the Pasta in Italy"


Guest: Sicilian tour guide Alfio Di Mauro


inQ: "Hi. I'm Rick Steves"
outQ: "…this would be the perfect time to give us a call."

(6:32)
7:32 - 14:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:14).


inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(6:28)
14:00 - 24:20

Segment B — Funder 2015-1
"Running with the Bulls" and "Toasting in Europe"


Guests: European tour guides...
Francisco Glaria

Roy Nicholls

Dave Hoerlein

Stephen McPhilemy

Ferdinando Menghi


inQ: "Thanks for doing your part today to support public radio."
outQ: "Please, can we hear from you right now? Thank you."

(10:20)
24:20 - 30:00

Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:30).


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(5:40)
30:00 - 37:28

Segment C — Funder 2015-1

"A Proper English Tea"

 

Guest: London-based tour guide Britt Lonsdale

 

inQ: (music starts) "It's hard to believe it’s been ten years since we first started this show..."
outQ: "...we are indeed travel partners in supporting public radio."

(7:28)
37:28 - 44:00

Local Pitch Break

 

You can include Rick Steves Premium Pitch A (2:14)

 

inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(6:32)
44:00 - 53:50

Segment D — Funder 2015-1

"Travel is a Verb"

 

Guest: Travel writer Pico Iyer

 

inQ: "Thanks for helping recharge our batteries here in public radio..."
outQ: "...or, by renewing your membership today. Thank you so much."

(9:50)
53:50 - 1:00:00

Closing Local Pitch Break

 

You can insert Rick Steves Premium Pitch B (1:30) and/or Rick's stand-alone closing pitch (:46).

 

Premium Pitch B:

inQ: "Hi, I'm Rick Steves. You know the value of public radio has never been greater..."
outQ: "Thanks for being an important part of your public radio station."

 

Stand-alone closing mini pitch:

inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks for much for being an important part of your public radio station."

 

(6:10)
Optional
Additional Segment

Segment E — Funder 2015-1

"French Kiss"

 

Guest: Paris-based tour guide Mary Bouron

 

inQ: (music starts) "We enjoy meeting people from all around the world here on Travel with Rick Steves."
outQ: "Thanks so much for making that possible by doing your part and becoming a contributing public radio member, right now."

 

(9:07)

 

Extra Material — "Travel with Rick Steves" Funder 2015-1

Segment (Length)

Rick Steves Generic Pitch

 

You can use either vox only version, or one mixed with music.

 

inQ: "Public radio is not a charity. It's a service."

outQ: "...but for everybody in your community. Thank you very much."

(2:00)

 

Download "Travel with Rick Steves" Fundraiser Segments

Released March 2015

  .MP3 files .MP2 files
Billboard (1:00) Download mp3 Download mp2
Segment A (6:12) Download mp3 Download mp2
Segment B (10:20) Download mp3 Download mp2
Segment C (7:28) Download mp3 Download mp2
Segment D (9:50) Download mp3 Download mp2
Optional Segment E (9:07) Download mp3 Download mp2
Closing Mini Pitch (vox only) (:46) Download mp3 Download mp2
Generic Pitch (vox only) (2:00) Download mp3 Download mp2
Generic Pitch (mixed) (2:00) Download mp3 Download mp2
Premium Pitch A (vox only) (2:14) Download mp3 Download mp2
Premium Pitch A (mixed) (2:14) Download mp3 Download mp2
Premium Pitch B (vox only) (1:30) Download mp3 Download mp2
Premium Pitch B (mixed) (1:30) Download mp3 Download mp2
Weekly Promo — TRS Funder 2015-1 (:30) Download mp3 Download mp2

Note: Fundraiser audio files are also available in the .wav format, from a different online site. E-mail producer Tim Tattan for access to the page where .wav files of the fundraiser and weekly shows are stored.

You can also ask Tim for suggestions on cutaway cues during any of the regularly-scheduled weekly programs.  We keep track of the optional points where you can cleanly edit to insert local fundraising breaks.

Credits for incidental music used in the fundraiser are also available on request from Tim.