Travel with Rick Steves Fundraiser Modules

Funder #2015-2

Released September 11, 2015

Overview

Rick continues to do the heavy lifting for you in our latest set of Travel with Rick Steves fundraiser modules. He pitches the value of public radio at the end of each module. If your station offers the Rick Steves premium package for your contributors, you should let Rick pitch them for you by inserting the separate set of premium-specific pitches in your local pitch breaks. As some affiliates have demonstrated, you can even get great results using the Rick Steves premium package for a Rick Steves-themed premium hour in your news magazine programming, too.

These fundraising modules are designed to be used at any time of year. The modules each contain an excerpted interview with popular guests from the show, with a variety of tones and topics. They can also be combined with material from previously-released fundraising modules to create a two-hour fundraiser special, or to run over consecutive weekends.

We also provide a two-minute generic pitch from Rick that you can use in a local pitch break during Travel with Rick Steves, as well as in other fundraising programming as a guest appearance from Rick.

The suggested rundowns give you options for airing the latest Travel with Rick Steves fundraiser modules, with or without the newscast break at 01:00 into the hour, to allow you to pace your local pitch breaks so that everything comes out to one hour.

We recommend you include the Billboard at the open of the show, if you use rundown option #1. It sets the same tone for the show as during non-fundraising weeks, to make listeners eager to hear the material coming up, and less likely to tune away "because it's a fundraiser."

Each module ends with a generic public radio fundraising pitch from Rick. Rick opens the segment C and D modules with a brief re-statement of the need to support public radio.

If your station is offering the Rick Steves premium package, you can include Rick's premium pitches during your local pitch breaks to let Rick promote the content of those packages.

Rick Steves Fundraiser Premium Packages

The Travel with Rick Steves premium packages include DVD boxed sets of Rick Steves TV productions, offered at an attractive wholesale price to stations, with no minimum order required. You simply add these recorded premium pitches from Rick to your local pitch breaks to get Rick to sell them for you. These Rick Steves premiums are otherwise not mentioned in the fundraising modules, for stations that wish to fundraise using other thank you gifts.

Note that the Rick Steves-themed fundraiser premiums have proven to be significant money-raisers for public radio and television. We strongly encourage each Travel with Rick Steves affiliate to offer the Rick Steves premium package. There is no minimum required order on your part - just order what you need when it's time to fulfill your pledges. Station wholesale costs are kept low to help you raise funds for your station.

Let your station's development department know about this link, so that they can see how the latest Travel with Rick Steves premium package can raise money for your station.

Rick is offering thank you gifts at three support levels: $60, $90, or $180. He has voiced two versions of his premium pitch. We recommend you alternate between the longer Premium Pitch A and the somewhat shorter Premium Pitch B in your local pitch breaks. Each pitch is available as voice-only, or mixed with music to enhance the tone.

Some Travel with Rick Steves affiliates have also offered the Rick Steves premium package as a special Rick Steves-themed incentive during their local talk shows, and even during Morning Edition, with remarkably strong results. Let us know how it works for you.

Airing the Travel with Rick Steves Fundraiser Material

The following rundowns give you options for how to program the Travel with Rick Steves fundraiser modules, released September 11, 2015. We suggest start times for each segment, and lengths for your local pitch breaks, in order to time out correctly to one full hour.

We've also provided you with a 30-second promo for the fundraiser.

There are also links to a two-minute generic pitch from Rick on the value of public radio. You can air this pitch in any program.

The modules in this Travel with Rick Steves fundraiser are appropriate for airing at any time of year.

Formatting Rundown for Airing the Fundraiser 2015-2 Segments

Rundown Option 1 — "Travel with Rick Steves" Funder 2015-2

  • Uses billboard, five minute newscast, and four segments
  • Provides four local pitch breaks of roughly five minutes each
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2015-2


outQ: (theme music out)

(1:00)
01:00 - 06:00

NPR Newscast I & II (or with local pitch break)


Or, NPR Newscast I and 2:00 local pitch break.
Or, start segment A at 04:00 and use the extra two minutes to extend your local pitch breaks.

(5:00)
06:00 - 17:58

Segment A — Funder 2015-2

"Marrying into Italy"
Guests: Tour guides Ann Long, Lisa Anderson, and Karen Kibby

"Swiss Party Etiquette"
Guest: Writer Diccon Bewes


inQ: "Hi. I'm Rick Steves"
outQ: "Programming that enriches your life every single day."

(11:58)
17:59 - 23:00

Local Pitch Break

You can include Rick Steves Premium Pitch A (2:14).


inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(5:01)
23:00 - 30:15

Segment B — Funder 2015-2

"Hilary Bradt's Global Adventures"
Guest: Travel guidebook publisher Hilary Bradt


inQ: "If you've taken a trip to an out-of-the-way destination where few travelers venture..."
outQ: "Show your support by making a contribution right now, to the station that brings you the world. (music out)"

(7:15)
30:15 - 35:00

Local Pitch Break

You can insert Rick Steves Premium Pitch B (1:30).


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(4:45)
35:00 - 43:59

Segment C — Funder 2015-2

"The Carry Home"
Guest: Wilderness author Gary Ferguson


inQ: "Thanks for doing your part to financially support your public radio station."
outQ: "Please, give us a call right now. We're counting on you."

(8:59)
44:00 - 49:00

Local Pitch Break

You can include Rick Steves Premium Pitch B (1:30)


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(5:00)
49:00 - 55:30

Segment D — Funder 2015-2

"Monet's Gardens"
Guest: Author and gardener Elizabeth Murray


inQ: "Your ongoing financial support for this public radio station... makes all the difference in your community."
outQ: "We are public radio. We're on the same team. And we're counting on you." (music out)

(6:30)
55:30 - 1:00:00

Closing Local Pitch Break

You can include Rick Steves Premium Pitch A (2:14).


inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(4:30)

 

 

Rundown Option 2 — "Travel with Rick Steves" Funder 2015-2

  • Uses all four segments, with no billboard or newscast break
  • Includes four local pitch breaks of at least six minutes each
Run Time Segment (Length)
00:00 - 11:58

Segment A — Funder 2015-2

"Marrying into Italy"
Guests: Tour guides Ann Long, Lisa Anderson, and Karen Kibby

"Swiss Party Etiquette"
Guest: Writer Diccon Bewes


inQ: "Hi. I'm Rick Steves"
outQ: "Programming that enriches your life every single day."

(11:58)
11:59 - 18:00

Local Pitch Break

You can include Rick Steves Premium Pitch A (2:14).


inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(6:01)
18:00 - 25:15

Segment B — Funder 2015-2

"Hilary Bradt's Global Adventures"
Guest: Travel guidebook publisher Hilary Bradt


inQ: "If you've taken a trip to an out-of-the-way destination where few travelers venture..."
outQ: "Show your support by making a contribution right now, to the station that brings you the world. (music out)"

(7:15)
25:15 - 32:00

Local Pitch Break

You can insert Rick Steves Premium Pitch B (1:30).


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(6:45)
32:00 - 40:59

Segment C — Funder 2015-2

"The Carry Home"
Guest: Wilderness author Gary Ferguson


inQ: "Thanks for doing your part to financially support your public radio station."
outQ: "Please, give us a call right now. We're counting on you."

(8:59)
41:00 - 47:00

Local Pitch Break

You can include Rick Steves Premium Pitch B (1:30)


inQ: "Here's a quick review of our thank you gifts."
outQ: "Thanks a lot."

(6:00)
47:00 - 53:30

Segment D — Funder 2015-2

"Monet's Gardens"
Guest: Author and gardener Elizabeth Murray


inQ: "Your ongoing financial support for this public radio station... makes all the difference in your community."
outQ: "We are public radio. We're on the same team. And we're counting on you." (music out)

(6:30)
53:30 - 1:00:00

Closing Local Pitch Break

You can include Rick Steves Premium Pitch A (2:14).


inQ: "To encourage your financial support of this great radio station..."
outQ: "Thanks a lot."

(6:30)

 

 

Download "Travel with Rick Steves" 2015-2 Fundraiser Segments

Released September 2015

  .MP3 files .MP2 files
Billboard (1:00) Download mp3 Download mp2
Segment A (11:58) Download mp3 Download mp2
Segment B (7:15) Download mp3 Download mp2
Segment C (8:59) Download mp3 Download mp2
Segment D (6:30) Download mp3 Download mp2
Closing Mini Pitch (vox only) (:46) Download mp3 Download mp2
Generic Pitch (vox only) (2:00) Download mp3 Download mp2
Generic Pitch (mixed) (2:00) Download mp3 Download mp2
Premium Pitch A (vox only) (2:14) Download mp3 Download mp2
Premium Pitch A (mixed) (2:14) Download mp3 Download mp2
Premium Pitch B (vox only) (1:30) Download mp3 Download mp2
Premium Pitch B (mixed) (1:30) Download mp3 Download mp2
Weekly Promo — TRS Funder 2015-2 (:30) Download mp3 Download mp2

Note: Fundraiser audio files are also available in the .wav format, from a different online site. E-mail producer Tim Tattan to request access to the page where .wav files of the fundraiser and weekly shows are stored.

You can also ask Tim for suggestions on cutaway cues during any of the regularly-scheduled weekly programs. We keep track of the optional points where you can cleanly edit to insert local fundraising breaks. Credits for incidental music used in the fundraiser are also available on request from Tim.