Instructions for new public radio affiliates:
Download the following one-minute "debut billboard." Air it as the opening billboard the first time you air Travel with Rick Steves on your station. Use it instead of the regular one-minute billboard that opens each of the weekly shows. It will serve as a generic welcome for the first airing of Travel with Rick Steves on your station.
This "debut billboard" is designed to help your listeners become better acquainted with Rick and what he's going to be doing each week on "Travel with Rick Steves."
Then, simply air each week's regular show, with its own billboard intact, on subsequent weeks.