Comparing Bus Tours

A well-chosen tour can be a fine value, giving you a great trip and a pub-full of new friends.
Some tours deliver exactly what they promise.
By Rick Steves

Taking a bus tour can be a good choice if your European vacation time is limited — but you’ll want to carefully consider your options before signing up. Offerings range from luxury we-handle-everything bus tours for smaller groups to comfortable midrange tours (like mine, which are also for smaller groups) to low-end, pack-‘em-in, big-bus operators for large groups. In nearly all cases, the bus itself will be luxurious and fairly new, with a high, quiet ride, comfy seats, air-conditioning, and a toilet on board.

Choosing a Tour

Would you rather travel with a group of 48 or 28? Change hotels every night or enjoy two-night stays? There are plenty of variables to consider when comparing the fully guided tours offered by travel companies.

And there are hundreds to choose from. The predictable biggies range from high-end expensive (Abercrombie & Kent, Maupintour, and Tauck) to low-end cheap (Cosmos, Globus, Insight, and Trafalgar).

No matter which tour company you go with, it’s important to do your research. Start by browsing your options online, asking friends, or talking to a travel agent for advice. In general, a typical big-bus tour has a professional, multilingual European guide and 40 to 50 travelers. The tour company is probably very big, booking rooms by the thousands; it often even owns the hotels it uses. Tour hotels fit American standards — large, not too personal, and offering mass-produced comfort, good plumbing, and double rooms, though often on the outskirts of town. Keep in mind that the goal of most tour companies is to fill every seat on that bus. On the biggest tours, groups are treated as an entity: a mob to be fed, shown around, profited from, and moved out. If money is saved, it can be at the cost of real experience.

When considering tours, remember that some of the best sellers are those that promise more sightseeing than is reasonable in a given amount of time. No tour can give you more than 24 hours in a day or seven days in a week. What a wide-ranging “blitz” tour can do is give you more hours on the bus. Choose carefully among the itineraries available. Do you really want a series of one-night stands? Bus drivers call tours with ridiculous itineraries “pajama tours.” You’re in the bus from 8 a.m. until after dark, so why even get dressed?

The cheapest bus tours are impossibly cheap. There’s literally no profit in their retail price. They can give you bus transportation and hotels for about what the tourist-off-the-street would pay for just the hotels alone. But there’s a catch: These tours tend to charge extra for sightseeing, and make money by taking you to attractions and shops from which they receive kickbacks. However, savvy travelers on a tight budget can actually get the last laugh on these tours by thinking of them as a tailored bus pass with hotels tossed in. Skip out of the shopping, don’t buy any of the optional tours, equip yourself with a guidebook, and do your own sightseeing every day. Just apply the skills of independent travel to the efficient, economical trip shell that these kinds of organized coach tours provide.

Having learned long ago what doesn’t work when it comes to bus tours, I’ve made it a priority to give people taking my Rick Steves tours the best possible experience at a midrange price. I keep my groups small (24–28 travelers), stay at least two nights in most locations (at centrally located hotels), and visit the important sights while also seeking out authentic Back Door experiences. I offer a variety of itineraries — Europe-wide, regional, and city tours — and a variety of tour styles — fully guided tours, family-oriented tours, winter tours, and My Way tours, which let you set the sightseeing itinerary (we provide the transportation, hotels, and escort).

Here’s my advice for choosing a bus tour and getting the most value for your money:

Go with the smallest possible group. A small group can sightsee, dine, and sleep at places that mainstream groups can only dream of. The bigger the group, the more you’re cut off from Europe’s charms. When 50 tourists drop into a “cozy” pub, any coziness is trampled.

A good stop for a guide is one with great freeway accessibility and bus parking; where guides and drivers are buttered up with free coffee and cakes (or even free meals); where they speak English and accept credit cards; and where 50 people can go to the bathroom at the same time. Arrivederci, Roma.

Avoid one-night stands. Frequent one-night stops can really wear you out. To help you feel settled for a good night’s rest, the best tours let you sleep for two nights in the same hotel whenever possible.

Ask where your hotels are located. Hotels set in the historic heart of a city, within walking distance of major sights, make for a far more memorable trip. If the tour brochure says you’ll be sleeping in the “Florence area,” that could be halfway to Bologna — and you’ll spend half your sightseeing time on transportation to and from the city center. Get explicit locations before you decide.

Look for authentic eating experiences. Pick a tour that offers a generous taste of the best local dishes. A common complaint among travelers is that tour meals don’t match the country’s cuisine. Avoid a tour that offers too many forgettable buffets in big, impersonal hotel restaurants.

Find out about the guide. The quality of your guide can make or break your travel experience. Ask if your tour guide is salaried, or paid through tips and/or commission. Guides from most tour companies make the bulk of their income from tips and merchant kickbacks. A salaried guide can focus on creating memorable travel experiences for you — not on selling you an optional sightseeing or shopping excursion.

Take a close look at what’s included — and what’s not. Many budget tours expect you to shell out additional cash during your trip to cover “optional” sightseeing, charging as much as $50 or $100 extra for each excursion.

Confirm which sights you’ll see. Don’t assume that every famous museum or castle will be included in your itinerary. Some companies going to Milan, for example, skip over Leonardo da Vinci’s Last Supper because it’s expensive to visit and its mandatory reservation system is inconvenient.

Ask if the tour price is locked in once you make your deposit. Some tour outfits reserve the right to increase the price after you’ve signed up (depending on how many travelers sign up and/or currency fluctuations). Choose a company that guarantees the price will not change.

Read the fine print. What are the company’s policies regarding cancellations, refunds, and trip interruption/cancellation insurance?

Comparing Prices

When you’re selecting a bus tour, the cost you’re quoted isn’t the only factor to consider. Investigate how many people you’ll be traveling with as well as what extras you’ll be expected to cover. Most tour companies include customer feedback on their websites — look around and see what previous tour members have to say.

When comparing prices, remember that airfare is not included. The chart below illustrates what to expect from a range of tour companies.

  High-End Tours Rick Steves Tours Low-End Tours
Price per day $350–950 $200–350 $150–300
Group Size 20–40 20–28 40–50
Meals 50–75% included 50% included 35–50% included
Sightseeing All included All included Most cost extra
Tips All except guide’s tip included All included None included