Rick Steves' Iran Pledge Special

Join Rick as he explores the most surprising and fascinating land he's ever visited: Iran. In a one-hour, ground-breaking travel special on public television, you'll discover the splendid monuments of Iran's rich and glorious past, learn more about the 20th-century story of this perplexing nation, and experience Iranian life today in its historic capital and in a countryside village. Most important, you'll meet the people of this nation whose government so exasperates our own.

 

Iran Station Support

We are pleased to bring you a new Rick Steves' Iran Pledge Special. Since the 1-hour program first aired, our nation has been riveted on events unfolding in Iran as its people fight for democracy and our show is more timely than ever.

With all-new finely produced pledge breaks and a compelling premium strategy, the popular Rick Steves' Iran program has been transformed into a 90-minute pledge event. We've created this web page to help your station make it a great fundraising success.

Sample Press Release

Rick Steves' Iran Pledge Special

KXXX to air Steves' public television travelogue on the history, culture and people of Iran

City, State — Rick Steves, recently back from Iran, calls it "the most poorly understood yet fascinating land" he's ever visited. In his upcoming travel special, airing exclusively in the xxx area on KXXX, Steves takes us on a journey of discovery. His hope? To learn more about this perplexing nation whose government so exasperates America, and to better understand the 70 million people who call Iran home.

This 90-minute pledge special, available in high-definition, shows the glorious monuments of Iran's rich past, as well as Iranian life today — in its giant metropolis, historic capital, workaday towns, and a countryside village. In addition, Rick will be with viewers during the pledge event to celebrate all the quality public television programming made possible by their generous support.

Steves captures Persian culture: from Friday prayer in a mosque to the nonconformist teen fashions at the mall; from anti-American murals to the hospitality of a family dinner; and from the tranquility of rural life to the crazy traffic of modern Tehran.

Rather than a political documentary dealing with the complex issues that confront our governments, Rick Steves' Iran is a travelogue designed to increase our understanding of an ancient nation that has been a leader in its corner of the world for 2,500 years.

Steves says, "After 30 years of world travel, I've learned that the best way to understand an unfamiliar culture is to visit and meet its people. My impressions were striking: the intensity of the streets of Tehran, the crowds of women covered head-to-toe in chadors, and the overwhelming friendliness of the people. I was awed by the domed mosques, saddened by the conformity of the university, energized by the youthfulness of the population, and impressed by the dramatic ancient sites."

Enjoying ice cream with religious leaders, marveling at the popularity of nose jobs for women, and witnessing the sorrow that blankets martyrs' cemeteries, Steves and his crew provide a glimpse of Iran never before shown on American television. Steves believes that, while there are no easy solutions to the problems confronting our two countries, surely getting to know more about this culture is a step in the right direction.

The Rick Steves' Iran Pledge Special will air on KXXX, Sunday, October X, 2009.

The Rick Steves' Iran film crew consists of Steves, co-producer Simon Griffith, cameraman Karel Bauer, and editor Steve Cammarano. The show is produced by Back Door Productions based at Steves' corporate headquarters, Europe Through The Back Door Inc., in Edmonds, WA. Oregon Public Broadcasting presents the series, which is distributed through American Public Television.

Rick is available for a select number of interviews to discuss this new project and his experience inside Iran. To learn more, visit www.ricksteves.com/iran. To request an interview or a review tape, please contact Ashley Sytsma, Publicist, at ashley@ricksteves.com or 425-608-4293.

 

Viewer Guide Articles

Public television stations have permission to reprint this article (with photos) in their viewer guides. Please note that there are four versions of the article: 490340, 210 and 135 words.

Check out downloadable publicity photos for the "Rick Steves' Iran" Pledge Special (see "Download Promotional Media" below).

 

Rick Steves' Iran, Yesterday and Today [490 words]

Rick Steves, sharing his experience in a recent trip to Iran, calls it "the most poorly understood yet fascinating land" he's ever visited. In this special pledge program, Steves hosts us on a journey of discovery. His hope? To learn more about this perplexing nation whose government so exasperates America, and to gain a better understanding of the 70 million people who call Iran home.

This special, shot in glorious high-definition, shows the splendid monuments of Iran's rich past, as well as Iranian life today — in its giant metropolis, historic capital, workaday towns, and a countryside village.

Steves captures Persian culture vividly: from Friday prayer in a mosque to the nonconformist teen fashions at the mall; from anti-American murals to the hospitality of a family dinner; and from the tranquility of rural life to the crazy traffic of modern Tehran.

Rather than a political documentary dealing with the complex issues that confront our governments, "Rick Steves' Iran" is a travelogue designed to increase our understanding of an ancient nation that has been a leader in its corner of the world for 2,500 years.

Steves says, "After 30 years of world travel, I've learned that the best way to understand an unfamiliar culture is to visit and meet its people. My impressions were striking: the intensity of the streets of Tehran, the crowds of women covered head-to-toe in chadors, and the overwhelming friendliness of the people. I was awed by the domed mosques, saddened by the conformity of the university, energized by the youthfulness of the population, and impressed by the dramatic ancient sites."

"Sprawling Tehran — with its snow-capped peaks and chaotic traffic — gives mixed messages. Murals denounce the USA and Israel as evil empires, yet the people broke into smiles when they heard we were Americans."

"Esfahan is a city of grace. Its grand mosques are made of exquisite tiles. On Fridays they're filled with thousands of people praying in services that felt surprisingly similar to my church back home. Down by the river, families picnicked and strolled along the grassy bank. Bridges were crowded with convivial young people doing what seemed like a Persian paseo. It could almost be in Europe."

And Steves includes the grand site of Persepolis, which holds the ruins and tombs of a powerful ancient culture. This was the heart of the Persian Empire 2,500 years ago, when Persia ruled a vast area from Athens to India. Today this ancient capital is a major source of pride for the Iranian people.

Enjoying ice cream with religious leaders, marveling at the popularity of nose jobs for women, and witnessing the sorrow that blankets martyrs' cemeteries, Steves and his crew provide an intimate glimpse of Iran never before shown on American television. Steves believes that while there are no easy solutions to the problems confronting our two countries, surely getting to know more about this culture is a step in the right direction.

"Rick Steves' Iran" will air on KXXX, Thursday, January 15, 2009.

 

Rick Steves' Iran [340 words]

Rick Steves, sharing his experience in a recent trip to Iran, calls it "the most poorly understood yet fascinating land" he's ever visited. In this special created just for public television viewers, Steves hosts us on a journey of discovery. His hope? To learn more about this perplexing nation whose government so exasperates America, and to better understand the 70 million people who call Iran home.

This documentary, shot in glorious high-definition, shows the splendid monuments of Iran's rich past, as well as Iranian life today — in its giant metropolis, historic capital, workaday towns, and a countryside village.

Steves captures Persian culture vividly: from Friday prayer in a mosque to the nonconformist teen fashions at the mall; from anti-American murals to the hospitality of a family dinner; and from the tranquility of rural life to the crazy traffic of modern Tehran.

Rather than a political documentary dealing with the complex issues that confront our governments, "Rick Steves' Iran" is a travelogue designed to increase our understanding of an ancient nation that has been a leader in its corner of the world for 2,500 years.

Steves says, "After 30 years of world travel, I've learned that the best way to understand an unfamiliar culture is to visit and meet its people. My impressions were striking: the intensity of the streets of Tehran, the crowds of women covered head-to-toe in chadors, and the overwhelming friendliness of the people. I was awed by the domed mosques, saddened by the conformity of the university, energized by the youthfulness of the population, and impressed by the dramatic ancient sites."

Enjoying ice cream with religious leaders, marveling at the popularity of nose jobs for women, and witnessing the sorrow that blankets martyrs' cemeteries, Steves and his crew provide an intimate glimpse of Iran never before shown on American television. Steves believes that while there are no easy solutions to the problems confronting our two countries, surely getting to know more about this culture is a step in the right direction.

"Rick Steves' Iran" will air on KXXX, Thursday, January 15, 2009.

 

Rick Steves' Iran [210 words]

Rick Steves, sharing his experience in a recent trip to Iran, calls it "the most poorly understood yet fascinating land" he's ever visited. In this pledge special, Steves hosts us on a journey of discovery. His hope? To learn more about this perplexing nation whose government so exasperates America, and to better understand the 70 million people who call Iran home.

This documentary, shot in glorious high-definition, shows the splendid monuments of Iran's rich past, as well as Iranian life today from Tehran to Esfahan and Shiraz, and into the countryside.

Steves captures Persian culture vividly: from Friday prayer in a mosque to the nonconformist teen fashions at the mall; from anti-American murals to the hospitality of a family dinner; and from the tranquility of rural life to the crazy traffic of modern Tehran.

Enjoying ice cream with religious leaders, marveling at the popularity of nose jobs for women, and witnessing the sorrow that blankets martyrs' cemeteries, Steves and his crew provide an intimate glimpse of Iran never before shown on American television. Steves believes that while there are no easy solutions to the problems confronting our two countries, surely getting to know more about this culture is a step in the right direction.

"Rick Steves' Iran" will air on KXXX, Thursday, January 15, 2009.

 

Rick Steves' Iran [135 words]

Rick Steves, sharing his experience in a recent trip to Iran , calls it "the most poorly understood yet fascinating land" he's ever visited. In this pledge special, Steves hosts us on a journey of discovery. His hope? To learn more about this perplexing nation whose government so exasperates America, and to better understand the 70 million people who call Iran home.

This high-definition documentary shows the splendid monuments of Iran's rich past, as well as Iranian life today from Tehran to Esfahan and Shiraz, and into the countryside.

Enjoying ice cream with religious leaders, marveling at the popularity of nose jobs for women, and witnessing the sorrow that blankets martyrs' cemeteries, Steves and his crew provide an intimate glimpse of Iran never before shown on American television. 

"Rick Steves' Iran" will air on KXXX, Thursday, January 15, 2009.

 

Host Biography

Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series Rick Steves' Europe, and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.

Over the past 20 years, Rick has hosted over 100 travel shows for public television, and numerous pledge specials (raising millions of dollars for local stations). His Rick Steves' Europe TV series is carried by over 300 stations, reaching 95 percent of U.S. markets. Rick has also created two award-winning specials for public television: Rick Steves' European Christmas and the ground-breaking Rick Steves' Iran. Rick writes and co-produces his television programs through his company, Back Door Productions.

Rick Steves also hosts a weekly public radio program, Travel with Rick Steves. With a broader approach to travel everywhere, in each hour-long program Rick interviews guest travel expert, followed by listener call-ins. Travel with Rick Steves airs across the country and has spawned a popular podcast. Rick has also created a series of audio walking tour podcasts for museums and neighborhoods in Paris, Rome, Florence, Venice, London and Athens.

Rick self-published the first edition of his travel skills book, Europe Through the Back Door (now updated annually), in 1980. He has also written more than 50 other country, city and regional guidebooks, phrase books, and "snapshot" guides. For several years, Rick Steves' Italy has been the bestselling international guidebook sold in the U.S. In 2009, Rick tackled a new genre of travel writing with Travel as a Political Act, reflecting on how a life of travel has broadened his own perspectives, and travel can be a significant force for peace and understanding in the world. Rick's books are published by Avalon Travel, a member of the Perseus Books Group.

In addition to his guidebooks, TV and radio work, Rick is a syndicated newspaper columnist with the Tribune Media Services. He appears frequently on television, radio, and online as the leading authority on European travel.

Rick took his first trip to Europe in 1969, visiting piano factories with his father, a piano importer. By the time he reached 18, Rick jokes, "I realized I didn't need my parents to travel!" He began traveling on his own, funding his trips by teaching piano lessons. In 1976, he started Europe Through the Back Door (ETBD), a business which has grown from a one-man operation to a company with a well-traveled staff of 80 full-time employees. ETBD offers free travel information through its travel center, website, European Railpass Guide, and free travel newsletters. ETBD also runs a successful European tour program with more than 450 departures — attracting around 12,000 travelers — annually.

Rick is outspoken on the need for Americans to fit better into our planet by broadening their perspectives through travel. He is also committed to his own neighborhood. He's an active member of the Lutheran church (and has hosted the ELCA's national video productions). He's a board member of NORML (The National Organization for the Reform of Marijuana Laws). And Rick has provided his local YWCA with a 24-unit apartment building with which to house homeless mothers.

Rick Steves spends about a third of every year in Europe, researching guidebooks, filming TV shows, and making new discoveries for travelers. Rick was divorced in March, 2010. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

 

Fact Sheet

Description:

Rick takes us beyond Europe to Iran, a place that's rich with history...and mystery. Visiting Tehran, Shiraz, Persepolis, and a small village, we'll get a rare present-day look at some of civilization's most important historical sites, and a sense of Iran's 21st-century culture. From architecture and art to faith and everyday living, "Rick Steves' Iran" offers a rare, candid, and humanizing look at a powerful and perplexing nation. In addition, Rick will be with viewers during the pledge event to celebrate all the quality public television programming made possible by their generous support.

Program Information:

*SD Feed:

  • RISI 000 SD-Base Revision 001
  • Sunday, November 29, 2009
  • 1400-1530/SD05

*HD Feeds:

  • RISI 000 HD-Base Revision 001
  • Sunday, November 29, 2009
  • 1400-1530/HD03

Thank You Gifts for Pledge Supporters:

Read a full description of the items offered (see "Station Gift Descriptions" below) and download on-air stills (see "Download Promotional Media" below).

$60 Level

  • Rick Steves' Travel as a Political Act book
  • Rick Steves' Iran DVD
    • Station Cost: $10.00
    • Market Value: $37.98
    • Item #: ZZ-IRANTAPA-SET

$200 Level

  • Rick Steves' Travel as a Political Act book
  • Rick Steves' Iran DVD
  • Rick Steves' All 100 Shows Box Set 2000-2014
    • Station Cost: $32.00
    • Market Value: $137.97
    • Item #: ZZ-IRANTAPA-COMBO

All levels will include the Rick Steves' Best Destinations Newsletter and Iran Journal.

Stations pay all shipping charges.

Questions: angie@ricksteves.com

To order, please contact:

pledge@ricksteves.com
Rick Steves' Europe Through the Back Door
130 Fourth Avenue North
Edmonds, WA 98020
Tel: 425-771-8303
Fax: 425-771-0833

 

Download Promotional Media

Here you will find everything you will need to make your promotion of the Rick Steves' Iran Pledge Special as visually pleasing as the grand site of Persepolis. If you would like assistance in downloading these images, or prefer another format, please email Ashley Sytsma or call 425-608-4293.

Rick Steves' Iran Photos: High-resolution photos for viewer guides, websites, and other publications.

Rick Steves' Iran Pledge Premium Images: Completed Screenshots or composite images to create your own.

 

Rick Steves' Iran Preview Video:

A Rick Steves' Iran Pledge Special preview is available for download. You can embed this Flash video (.flv) directly on your public television website.

 

Rick Steves' Iran Photos

These files are all 300 dpi JPEGs saved with the highest quality compression.

Rick poses with local girls in Iran

Welcoming travelers is a traditional Muslim value...and being an American makes you the most poplar kid in the village. Download image.

Rick with covered Iranian girls

Imagine a society where all the women are nuns...and all the problems like Maria. Download image.

 

Rick Steves poses with his TV Crew in Tehran

Our trip through Iran gave us a glimpse into a paradoxical world where the murals are mean, yet the people are friendly. Download image.

Esfahan's Imam Mosque

Esfahan's great Imam Mosque is both a tourist attraction and a vibrant place of worship. Download image.

 

Hooking fingers

Hooking fingers seems to be human nature — we can be friends and can get along. Download image.

Iranian girls eating ice cream

As a traveler I've often found that the more a culture differs from my own, the more I am struck by its essential humanity. Download image.

Persepolis

Persepolis is pharaoh-like in its scale. Download image.

Rick smiles with members of Iran's Revolutionary Guard

Rick had no problem chatting with members of today's Revolutionary Guard. Download image.

Rick Steves poses with students

Rick had no problem chatting with students. Download image.

Filming a prayer service

Cameraman Karel Bauer at a prayer service. Download image.

 

Pledge Premium Images

Below are composite JPEGs of each of the pledge levels shown below, formatted for a 1920 x 1080 screen.

You can download a zipped archive that contains high resolution JPEGs of all five pledge premiums, flat or 3-dimensional, for use in your own layouts.

A layered Photoshop file containing each pledge level as an editable group (with rasterized type) is also available for download.

All levels: Download image.

$60 level: Download image.

$200 level: Download image.

Montage of items: Download image.
Download zipped archive of all premiums

 

Station Gift Descriptions

Rick Steves' Travel as a Political Act book

Travel as a Political Act starts with the premise that we can't begin to understand the world without experiencing it. Travel connects people to people, it helps us fit more productively into a shrinking world, and it inspires creative new solutions to persistent problems.
(Retail: $17.99)

Rick Steves' Iran DVD

Join Rick as he explores the most surprising and fascinating land he's ever visited: Iran. In this one-hour, ground-breaking travel special, you'll discover the splendid monuments of Iran's rich and glorious past, learn more about the 20th-century story of this perplexing nation, and experience Iranian life today in its historic capital and in a countryside village. Most important, you'll meet the people of a nation whose government has so exasperated our own.
(Retail: $19.99)

Rick Steves' 100 Shows DVD Box Set 2000-2014

You'll get all 100 Rick Steves' Europe TV shows and specials on 14 DVDs with outtakes and interviews.
(Retail Price $99.99)

All levels will include the Rick Steves' Best Destinations Newsletter and Iran Journal.

Stations pay all shipping charges.

Questions: angie@ricksteves.com

To order, please contact:

pledge@ricksteves.com
Rick Steves' Europe Through the Back Door
130 Fourth Avenue North
Edmonds, WA 98020
Tel: 425-771-8303
Fax: 425-771-0833