Rick Steves' Rome: Eternally Engaging

In this hour-long travel special, Rick Steves explores the "Eternal City" of Rome, a grand and ancient metropolis rich with exquisite art, vibrant culture and centuries of history. In Rick Steves' Rome: Eternally Engaging, Rick traces the rise and fall of classical Rome, meanders through the heart of Bernini's Baroque Rome and makes a pilgrimage to the Vatican. Then, he uncovers the charms of hidden neighborhoods filled with character and energy, enjoys a Roman feast, and mixes and mingles with the locals during an early-evening stroll through the city's romantic nightspots.

 

Rome Station Support

In this hour-long travel special, Rick Steves explores the "Eternal City" of Rome, a grand and ancient metropolis rich with exquisite art, vibrant culture and centuries of history.

Promotional Tips

We are excited that your station is planning to run the new 60-minute Rick Steves' Rome special. Thank you! To help you promote this special, we're offering these free resources:

Use this special to kick off the entire seventh season of Rick Steves' Europe.

While it's a beautiful special to air on its own, Rick Steves' Rome is designed to kick-off the all new seventh season of Rick Steves' Europe. Produced with primetime programming in mind, consider scheduling this special as the opening celebration of the 14 new 30-minute episodes.

Offer related travel information on your website.

We have dedicated a special area with the latest on travel to the destinations visited in Rick Steves' Rome (see "Travel Resources" above). You can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.

Announce the special to Rick Steves' customers in your area.

We have a national database of 250,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, details about the special (date, time, etc.), and we'll do the rest!

Promote the event in your viewer guide and local media.

I recently wrote the enclosed article (see "Viewer Guide Article" below) to help promote this new special. Feel free to tailor the article to fit the format of your viewer guide or website. We also have photographs to accompany the article (see "Download Promotional Media" below). The enclosed press release (see "Sample Press Release" below) may be helpful to publicize the event to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.

I have enjoyed producing this special and hope to continue bringing engaging television to American Public Television stations at no charge.

If you have any questions or would like additional publicity support, please contact Brooke Burdick at my office by phone (425-608-4233), or email: brooke@ricksteves.com.

Good luck with your event, and thanks for running the program!


Sincerely,

Rick Steves

 

Sample Press Release

Rick Steves' Rome: Eternally Engaging

KXXX to air Steves' public television travelogue on the history, culture and people of Rome

City, State — This fall, join European travel expert Rick Steves for Rome: Eternally Engaging, a new one-hour special on KXXX that will show off the quintessence of Europe's most passionate city.

In this special, Rick Steves explores the "Eternal City" of Rome, a grand and ancient metropolis rich with exquisite art, vibrant culture and centuries of history. Steves traces the rise and fall of classical Rome, meanders through the heart of Bernini's Baroque Rome and makes a pilgrimage to the Vatican. Then, he uncovers the charms of hidden neighborhoods filled with character and energy, enjoys a Roman feast, and mixes and mingles with the locals during an early-evening stroll through the city's romantic nightspots.

Don't miss Rick Steves' Rome: Eternally Engaging, Sunday, September X, Xpm, on KXXX.

Rick Steves' film crew consists of Steves, producer Simon Griffith, cameraman Karel Bauer, and editor Steve Cammarano. The special is produced by Back Door Productions based at Rick Steves' Europe Through The Back Door Inc., presented by OPB, and distributed through American Public Television at no cost to public television stations nationwide.

To learn more about Rick Steves' books, tours, television projects, and radio program, visit www.ricksteves.com.

For review tapes, photos, or interviews, contact Brooke Burdick at Rick Steves' Europe Through the Back Door, 130 Fourth Avenue North, Edmonds, WA 98020, Tel: 425-608-4233 / Fax: 425-771-0833 /brooke@ricksteves.com.

About Rick Steves

Rick Steves in on a mission: to help make European travel accessible and meaningful for Americans. Since 1973, Rick has spent four months every year exploring Europe. He has researched and written more than thirty travel guidebooks, writes and hosts the public television series Rick Steves' Europe, and also produces and hosts the weekly public radio show Travel with Rick Steves. He is currently the best selling guidebook author for international travel in the United States. With the help of his hardworking staff at Europe Through the Back Door, Rick organizes tours of Europe and offers an information packed web site (www.ricksteves.com).

 

Viewer Guide Articles

Stations can publish these two articles (of varying lengths), free of charge, to promote the special. Feel free to edit as needed. You can also download high resolution photos (see "Download Promotional Media" below).

 

Rick Steves' Rome: Eternally Engaging [257 words]

In this exciting one-hour adventure, join Rick Steves to explore the "Eternal City" of Rome, a grand and ancient metropolis rich with exquisite art, vibrant culture, and centuries of history. Rome can be a brutal city that, when you get to know it, steals your heart. Its many layers can be exhausting and confusing, but when you sort them out, you find a playground that both challenges and entertains. And in Rick Steves' Rome, public television's favorite tour guide will do exactly that. Bringing us right up-to-date with the ever-changing yet eternal city, he'll trace the rise and fall of classical Rome, meander through the heart of Bernini's Baroque Rome, and make a pilgrimage to the Vatican. Then, he'll uncover the charms of hidden neighborhoods filled with character and energy, enjoy a Roman feast, and mix and mingle with the locals during an early-evening stroll through the city's romantic nightspots.

Italy is Rick Steves' favorite country and Rome is his favorite Italian city. And in this special he weaves its wonders together as never before. From zucchini flowers and brooding heretics to cupids doing flip-flops and sunbeams with a purpose, Rick captures Rome by surprise and brings it home. And from ancient Roman cobblestones and glittering mosaics to gushing fountains and Romeos in action, Rick brings meaning to the predictable-yet-often-bewildering wonders of this great city.

Get ready to experience Rick Steves' Rome: Eternally Engaging — produced by OPB in partnership with American Public Television; it promises to be a high-def whirlwind TV trip you'll never forget. Bon viaggi!

 

Rick Steves' Rome: Eternally Engaging [115 words]

In this exciting one-hour adventure, join Rick Steves to explore the "Eternal City" of Rome, a grand and ancient metropolis rich with exquisite art, vibrant culture, and centuries of history. He'll trace the rise and fall of classical Rome, meander through the heart of Bernini's Baroque Rome, and make a pilgrimage to the Vatican. Then, he'll uncover the charms of hidden neighborhoods filled with character and energy, enjoy a Roman feast, and mix and mingle with the locals during an early-evening stroll through the city's romantic nightspots.

Get ready to experience Rick Steves' Rome: Eternally Engaging — produced by OPB in partnership with American Public Television; it promises to be a high-def whirlwind event. Bon viaggi!

 

Host Biography

Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series Rick Steves' Europe, and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.

Over the past 20 years, Rick has hosted over 100 travel shows for public television, and numerous pledge specials (raising millions of dollars for local stations). His Rick Steves' Europe TV series is carried by over 300 stations, reaching 95 percent of U.S. markets. Rick has also created two award-winning specials for public television: Rick Steves' European Christmas and the ground-breaking Rick Steves' Iran. Rick writes and co-produces his television programs through his company, Back Door Productions.

Rick Steves also hosts a weekly public radio program, Travel with Rick Steves. With a broader approach to travel everywhere, in each hour-long program Rick interviews guest travel expert, followed by listener call-ins. Travel with Rick Steves airs across the country and has spawned a popular podcast. Rick has also created a series of audio walking tour podcasts for museums and neighborhoods in Paris, Rome, Florence, Venice, London and Athens.

Rick self-published the first edition of his travel skills book, Europe Through the Back Door (now updated annually), in 1980. He has also written more than 50 other country, city and regional guidebooks, phrase books, and "snapshot" guides. For several years, Rick Steves' Italy has been the bestselling international guidebook sold in the U.S. In 2009, Rick tackled a new genre of travel writing with Travel as a Political Act, reflecting on how a life of travel has broadened his own perspectives, and travel can be a significant force for peace and understanding in the world. Rick's books are published by Avalon Travel, a member of the Perseus Books Group.

In addition to his guidebooks, TV and radio work, Rick is a syndicated newspaper columnist with the Tribune Media Services. He appears frequently on television, radio, and online as the leading authority on European travel.

Rick took his first trip to Europe in 1969, visiting piano factories with his father, a piano importer. By the time he reached 18, Rick jokes, "I realized I didn't need my parents to travel!" He began traveling on his own, funding his trips by teaching piano lessons. In 1976, he started Europe Through the Back Door (ETBD), a business which has grown from a one-man operation to a company with a well-traveled staff of 80 full-time employees. ETBD offers free travel information through its travel center, website, European Railpass Guide, and free travel newsletters. ETBD also runs a successful European tour program with more than 450 departures — attracting around 12,000 travelers — annually.

Rick is outspoken on the need for Americans to fit better into our planet by broadening their perspectives through travel. He is also committed to his own neighborhood. He's an active member of the Lutheran church (and has hosted the ELCA's national video productions). He's a board member of NORML (The National Organization for the Reform of Marijuana Laws). And Rick has provided his local YWCA with a 24-unit apartment building with which to house homeless mothers.

Rick Steves spends about a third of every year in Europe, researching guidebooks, filming TV shows, and making new discoveries for travelers. Rick was divorced in March, 2010. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

 

Fact Sheet

Program Description

In this hour-long travel special, Rick Steves explores the "Eternal City" of Rome, a grand and ancient metropolis rich with exquisite art, vibrant culture and centuries of history. In Rick Steves Special: Rome, Eternally Engaging, Rick traces the rise and fall of classical Rome, meanders through the heart of Bernini's Baroque Rome and makes a pilgrimage to the Vatican. Then, he uncovers the charms of hidden neighborhoods filled with character and energy, enjoys a Roman feast, and mixes and mingles with the locals during an early-evening stroll through the city's romantic nightspots.

 

Program Information

Release Date: August 29, 2012, 1000-1100 ET HDO3
Broadcast Rights: Unlimited Use/3 Years
Available Formats: HD 

Distributor: American Public Television
APT Program Service: Exchange
Producer: Back Door Productions
Presenter: Oregon Public Broadcasting
Genre: Travel

*Additional feed details will be posted by APT Exchange

On-Air Promos: :30 promo is available

 

Download Promotional Media

Here you will find everything you will need to make your promotion of Rick Steves' Rome as visually pleasing as possible. If you would like assistance in downloading these images, or prefer another format, please email Ashley Sytsma at ashley@ricksteves.com, or call 425-608-4293.

Rick Steves' Rome: Eternally Engaging Preview Video

A video preview is available for download and can be used directly on your public television website.

  • Download the 30-second promo (please right click and select "Save Target As")

Rick Steves' Rome: Eternally Engaging Photos:

High-resolution photos for viewer guides, websites, and other publications.

Click on the images to view the full-sized JPGs. Once they've loaded onto the page, right-click on the image to save to your disk. For additional publicity shots of Rick, view our Downloads page in the Press Room.

 

Rick inside the Colosseum

Rick inside the Colosseum. Download image.

Bernini's

Bernini's "Apollo Chasing Daphne" in the Borghese Gallery. Download image.

Michelangelo's

Michelangelo's "Pieta" in St. Peter's Basilica. Download image.

Rick at the Victor Emmanuel monument

Rick at the Victor Emmanuel monument. Download image.

Piazza Navona

Piazza Navona. Download image.

The floodlit Pantheon

The floodlit Pantheon. Download image.

The Trevi Fountain

The Trevi Fountain. Download image.

Rick at the Spanish Steps

Rick at the Spanish Steps. Download image.

Mosaics in the Church of Santa Maria in Trastevere

Mosaics in the Church of Santa Maria in Trastevere. Download image.

Ostia Antica

Ostia Antica. Download image.

Vatican City

Vatican City. Download image.

Rick Steves at the Forum

Rick at the Forum. Download image.

Rick Steves outside St. Peter's

Rick outside St. Peter's. Download image.

Inside the Pantheon

Inside the Pantheon. Download image.