Rick Steves' Andalucía: The Best of Southern Spain

Join Rick as he weaves Andalucía's rich mix of culture, cuisine, history, and natural wonders into a 60-minute special. The hour includes the major cities of Sevilla, Córdoba, and Granada; flamenco, sherry, and horses; dramatic white-washed hill towns; and fun in the Costa del Sol sun — plus a dash of Britain in Gibraltar.

 

Andalucía Station Support

Promotional Tips

We are excited that your station is planning to run the new 60-minute Rick Steves' Andalucía special. Thank you! To help you promote this event and make it a success, we are offering these free resources:

Use this special to kick off the entire sixth season of Rick Steves' Europe.

While it's a beautiful special to air on its own, Rick Steves' Andalucía is designed to kick-off the sixth season of Rick Steves' Europe. Produced with primetime programming in mind, consider scheduling this special as the opening celebration of the 11 new 30-minute Rick Steves' episodes.

Offer related travel information on your website.

We have dedicated a special area on our website with the latest on travel to the destinations visited in Rick Steves' Andalucía (see "Travel Resources" above). You can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.

Announce your pledge event to Rick Steves' customers in your area.

We have a national database of 200,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, the show details (date, time, etc.), and we'll do the rest!

Promote the event in your viewer guide and local media.

I recently wrote the enclosed articles (see "Viewer Guide Articles" below) to help promote this new special. Feel free to tailor it to fit the format of your viewer guide or website. We also have photographs to accompany the article (see "Download Promotional Media" below). The enclosed press release (see "Sample Press Release" below) will help publicize the event to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.

I have enjoyed producing this special and hope to continue bringing engaging television to American Public Television stations at no charge.

If you have any questions or would like additional publicity support, please contact Ashley Sytsma at my office by phone (425-608-4293), or email: ashley@ricksteves.com.

Good luck, and thanks for running the program!


Sincerely,

Rick Steves

 

Sample Press Release

Rick Steves' Andalucía: The Best of Southern Spain

KXXX to air Steves' public television travelogue on the history, culture and people of Southern Spain

 

City, State — This fall, join European travel expert Rick Steves for Andalucía: The Best of Southern Spain, a new one-hour special on KXXX that will show off the quintessence of Europe's more passionate corner.

Here Steves dishes up the classic Andalusian experiences in the classic Andalusian places: sparkling sherry poured with an intoxicating love of life; Moorish palaces persistently dazzling through their Reconquista veneer; fiery Gypsy musicians taunting those in need of a little more soul; a never-to-forget paella feast on a sunny, seductively laid-back beach; a mighty rock drilled through with history and overrun with mischievous monkeys...and British imperialism; gourmet meals glistening with olive oil and time-honored traditions; somber religious processions followed by flamboyant flamenco revelry; weeping Virgins carried high above the festival throngs; fans and mantillas that tell a story; and the ultimate spring fair, with fancy horses pulling pretty ladies who somehow make polka-dots look elegant. Hold on to your castanets — you're in for an Andalusian extravaganza.  

Engaging and rich in art and history, while celebrating today's culture, this fast-moving hour — filmed in sparkling high-definition — involves you in the action: slicing the jamón, cheering the dancers, celebrating the rituals, engulfed in paella steam, and soaking up the sun. Andalucía is vibrant sangria of civilizations. It's a lifestyle, it's proud...and it just may be the south coast of your travel dreams. Don't miss Rick Steves' Andalucía: the Best of Southern Spain. [Sunday, October X, Xpm, on KXXX]

Rick Steves' film crew consists of Steves, producer Simon Griffith, cameraman Karel Bauer, and editor Steve Cammarano. The special is produced by Back Door Productions based at Rick Steves' Europe Through The Back Door Inc., presented by OPB, and distributed through American Public Television at no cost to public television stations nationwide.

To learn more about Rick Steves' books, tours, television projects, and radio program, visit www.ricksteves.com.

For review tapes, photos, or interviews, contact Ashley Sytsma at Rick Steves' Europe Through the Back Door, 130 Fourth Avenue North, Edmonds, WA 98020, Tel: 425-608-4293 / Fax: 425-771-0833 / ashley@ricksteves.com.

About Rick Steves

Rick Steves in on a mission: to help make European travel accessible and meaningful for Americans. Since 1973, Rick has spent four months every year exploring Europe. He has researched and written more than 50 travel guidebooks, writes and hosts the public television series Rick Steves' Europe, and also produces and hosts the weekly public radio show Travel with Rick Steves. He is currently the best selling guidebook author for international travel in the United States. With the help of his hardworking staff at Europe Through the Back Door, Rick organizes tours of Europe and offers an information packed web site (www.ricksteves.com).

 

Viewer Guide Articles

Stations can publish these articles, free of charge, to promote the pledge special. Feel free to edit as needed. You can also download high resolution photos (see "Download Promotional Media" below).

 

Article Announcing Rick Steves' Andalucía:

Thundering into the Arena: Rick Steves ' Andalucía — the Best of Southern Spain [253 words]

Like an 800-pound bull bursts into an arena, causing its audience to gasp, Rick Steves' new one-hour special, Andalucía: the Best of Southern Spain will prance in front of its viewers — showing off the quintessence of Spain while expertly stoking their travel dreams.

Here, in Europe's most passionate corner, Steves dishes up the classic Andalusian experiences in the classic Andalusian places: sparkling sherry poured with an intoxicating love of life; Moorish palaces persistently dazzling through their Reconquista veneer; fiery Gypsy musicians taunting those in need of a little more soul; a never-to-forget paella feast on a sunny, seductively laid-back beach; a mighty rock drilled through with history and overrun with mischievous monkeys...and British imperialism; gourmet meals glistening with olive oil and time-honored traditions; somber religious processions followed by flamboyant flamenco revelry; weeping Virgins carried high above the festival throngs; fans and mantillas that tell a story; and the ultimate spring fair, with fancy horses pulling pretty ladies who somehow make polka-dots look elegant. Hold on to your castanets — you're in for an Andalusian extravaganza.  

Engaging and rich in art and history, while celebrating today's culture, this fast-moving hour — filmed in sparkling high-definition — involves you in the action: slicing the jamón, cheering the dancers, celebrating the rituals, engulfed in paella steam, and soaking up the sun. Andalucía is vibrant sangria of civilizations. It's a lifestyle, it's proud...and it just may be the south coast of your travel dreams. Don't miss Rick Steves' Andalucía: the Best of Southern Spain. [Sunday, October 3, Xpm, on KXXX]

 

Article Announcing Rick Steves' Andalucía and Season Six:

New European Travels with Rick Steves Coming in September [271 words]

As has been his production tempo since 1990, every two years Rick Steves produces a new series of travel shows featuring his favorite European destinations. This October, Steves and his crew, with the support of Oregon Public Broadcasting and American Public Television, will release a new season of Rick Steves' Europe. The eleven half-hour episodes range from Estonia to Bosnia-Herzegovina to Morocco.

To kick off this exciting new season of travel thrills, a one-hour special, Rick Steves' Andalucía: the Best of Southern Spain thunders into the arena like a proud 800-pound bull. It weaves together the region's rich mix of culture, cuisine, history, and natural wonders. The hour includes the major cites of Sevilla, Córdoba, and Granada; flamenco, sherry, and horses; dramatic white-washed hill towns; and fun in the Costa del Sol sun.

The eleven half-hour episodes in this new season of Rick Steves' Europe include four on Spain, three on the former Yugoslavia, and four covering Nordic Europe. In Spain, episodes include Córdoba & Granada, Andalucía with Gibraltar and Tangier, Basque Country, and Galicia (northwest Spain, the Camino de Santiago, and the Running of the Bulls in Pamplona). Covering the best of the former Yugoslavia, Steves dedicates episodes to Slovenia and Croatia, and then ventures from Dubrovnik into Bosnia-Herzegovina and Montenegro. Then, heading into Europe's far north, programs feature stately Stockholm, striking Oslo, the lavish beauty of Norway's fjord country, and an episode on Helsinki and Tallinn in Estonia.

Don't miss your flight! Rick Steves' Andalucía: The Best of Southern Spain airs Sunday, October 3, at Xpm. The new series airs weekly starting October 5, Mondays at 8pm on WTORO.

 

Host Biography

Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series Rick Steves' Europe, and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.

Over the past 20 years, Rick has hosted over 100 travel shows for public television, and numerous pledge specials (raising millions of dollars for local stations). His Rick Steves' Europe TV series is carried by over 300 stations, reaching 95 percent of U.S. markets. Rick has also created two award-winning specials for public television: Rick Steves' European Christmas and the ground-breaking Rick Steves' Iran. Rick writes and co-produces his television programs through his company, Back Door Productions.

Rick Steves also hosts a weekly public radio program, Travel with Rick Steves. With a broader approach to travel everywhere, in each hour-long program Rick interviews guest travel expert, followed by listener call-ins. Travel with Rick Steves airs across the country and has spawned a popular podcast. Rick has also created a series of audio walking tour podcasts for museums and neighborhoods in Paris, Rome, Florence, Venice, London and Athens.

Rick self-published the first edition of his travel skills book, Europe Through the Back Door (now updated annually), in 1980. He has also written more than 50 other country, city and regional guidebooks, phrase books, and "snapshot" guides. For several years, Rick Steves' Italy has been the bestselling international guidebook sold in the U.S. In 2009, Rick tackled a new genre of travel writing with Travel as a Political Act, reflecting on how a life of travel has broadened his own perspectives, and travel can be a significant force for peace and understanding in the world. Rick's books are published by Avalon Travel, a member of the Perseus Books Group.

In addition to his guidebooks, TV and radio work, Rick is a syndicated newspaper columnist with the Tribune Media Services. He appears frequently on television, radio, and online as the leading authority on European travel.

Rick took his first trip to Europe in 1969, visiting piano factories with his father, a piano importer. By the time he reached 18, Rick jokes, "I realized I didn't need my parents to travel!" He began traveling on his own, funding his trips by teaching piano lessons. In 1976, he started Europe Through the Back Door (ETBD), a business which has grown from a one-man operation to a company with a well-traveled staff of 80 full-time employees. ETBD offers free travel information through its travel center, website, European Railpass Guide, and free travel newsletters. ETBD also runs a successful European tour program with more than 450 departures — attracting around 12,000 travelers — annually.

Rick is outspoken on the need for Americans to fit better into our planet by broadening their perspectives through travel. He is also committed to his own neighborhood. He's an active member of the Lutheran church (and has hosted the ELCA's national video productions). He's a board member of NORML (The National Organization for the Reform of Marijuana Laws). And Rick has provided his local YWCA with a 24-unit apartment building with which to house homeless mothers.

Rick Steves spends about a third of every year in Europe, researching guidebooks, filming TV shows, and making new discoveries for travelers. Rick was divorced in March, 2010. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

 

Fact Sheet

Episode Description

Rick Steves' Andalucía: The Best of Southern Spain weaves the region's rich mix of culture, cuisine, history, and natural wonders into a 60-minute special. The hour includes the major cites of Sevilla, Córdoba, and Granada; flamenco, sherry, and horses; dramatic white-washed hilltowns; and fun in the Costa del Sol sun — plus a dash of Britain in Gibraltar.

 

Program Information

Offer Reference: Spring Teleconference
Release Date: October 2, 2010
Broadcast Rights: Unlimited Use/3 Years

Operations:
Available Formats: HD

NOLA Code:
RKSE 601-612 BASE REVISION 001

Satellite Feed Avail:
HD-Base: HD03

Episode/Length 601 (1/60): 1900-2000 EST
Saturday, October 2, 2010

*Additional feed details will be posted by APT Exchange

Tape Liby. Avail
BetaSP
HDCAM

On-Air Promos: :30 promo is available

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Genre: Travel
NOLA: RKSE
Program Service: Exchange
Supplier: Oregon Public Broadcasting
Rights: Unlimited Use/3 Years, School Rerecord, Noncommercial Cable
Offered: Fall 2010 Contract: 10/2/2010-10/3/2013

 

Download Promotional Media

Here you will find everything you will need to make your promotion of Rick Steves' Andalucía as visually pleasing as Southern Spain. If you would like assistance in downloading these images, or prefer another format, please email Ashley Sytsma at ashley@ricksteves.com or call 425-608-4293.

Click on the images to view the full-sized JPGs. Once they've loaded onto the page, right-click on the image to save to your disk.