Rick Steves' Mediterranean Mosaic Pledge Special

In his exciting two-hour adventure, Rick Steves takes his public television travelers on a vivid high-definition trip across the Mediterranean, with colorful stops in Istanbul, Greece's Peloponnese Peninsula, and Croatia's Dalmatian Coast.

Mediterranean Mosaic Station Support

Promotional Tips

We are excited that your station is planning to run the new Rick Steves' Mediterranean Mosaic Pledge Special. Thank you! To help you promote this event and make it a success, we are offering these free resources:

Offer related travel information on your website.

We have dedicated this special area on our website with complete scripts and the latest on travel to the destinations visited in Rick Steves' Mediterranean Mosaic. Your can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.

Announce your pledge event to Rick Steves' customers in your area.

We have a national database of 200,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, details about your pledge event (date, time, etc.), and we'll do the rest!

Promote the event in your viewer guide and local media.

I recently wrote the enclosed article (see "Viewer Guide Article" below) to help promote this new pledge special. Feel free to tailor the article to fit the format of your viewer guide or website. We also have photographs (see "Download Promotional Media" below) to accompany the article. The enclosed press release (below) may be helpful to publicize the event to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.

I have enjoyed producing this virtual pledge special with Seattle's KCTS9 and hope to continue bringing successful pledge specials to American Public Television stations at no charge. We hope these events continue to be successful fundraisers for your station.

If you have any questions or would like additional publicity support, please contact Ashley Sytsma at my office by phone (425-608-4293, fax 425-771-0833), or email: ashley@ricksteves.com

Good luck with your event, and thanks for running the program!
Sincerely,
Rick Steves

 

Sample Press Release

Rick Steves' Mediterranean Mosaic

A playful ride through colorful Mediterranean destinations airing in March

City, State – This March, join European travel expert Rick Steves for a vivid high-destination adventure across the Mediterranean, with colorful stops in Istanbul, Greece's Peloponnese Peninsula, and — in an exciting new episode rushed to completion just for this special — Croatia's Dalmatian Coast.

In this two-hour, public television travel special on KXXX, Steves will first explore the fascinating, multilayered city of Istanbul. He'll munch his way through the famously fragrant Spice Market, trace the fall of Byzantium and the rise of Islam, delve into the Hagia Sophia, and make friends over backgammon in a local teahouse.

In Greece's Peloponnese, the pulse of this country's cultural heart, Steves will enjoy the charming old port town of Nafplio, hop, skip and jump through the ruins of the Olympics, relax in the idyllic beach town of Kardymli and marvel at Greece's Rock of Gibraltar: the fortress town of Monemvasia.

Finally, in Croatia — an intriguing land with a hard-fought history in a complex corner of Europe, Steves will sample the very best of the Dalmatian Coast. He'll sail from dreamy Dubrovnik to weather-beaten Adriatic island ports and head inland to hike through Plitvace Lakes National Park and visit the Istrian Peninsula and its mini-Venice port town of Rovinj.

Stow away with public television's favorite tour guide to enjoy the exotic and idyllic charms of Turkey, Greece, and Croatia. In addition, Rick will be with viewers during the pledge event to celebrate all the quality public television programming made possible by their generous support.

Rick Steves' film crew consists of Steves, producer Simon Griffith, cameraman Karel Bauer, and editor Steve Cammarano. The special is produced by Back Door Productions based at Rick Steves' Europe Through The Back Door Inc., presented by KCTS9, and distributed through American Public Television at no cost to public television stations nationwide.

To learn more about Rick Steves' books, tours, television projects, and radio program, visit www.ricksteves.com.

For review tapes, photos, or interviews, contact Ashley Sytsma at Rick Steves' Europe Through the Back Door, 130 Fourth Avenue North, Edmonds, WA 98020, Tel: 425-608-4293 / Fax: 425-771-0833 / ashley@ricksteves.com.

 

About Rick Steves

Rick Steves in on a mission: to help make European travel accessible and meaningful for Americans. Since 1973, Rick has spent four months every year exploring Europe. He has researched and written more than thirty travel guidebooks, writes and hosts the public television series Rick Steves' Europe, and also produces and hosts the weekly public radio show Travel with Rick Steves. He is currently the best selling guidebook author for international travel in the United States. With the help of his hardworking staff at Europe Through the Back Door, Rick organizes tours of Europe and offers an information packed web site (www.ricksteves.com).

 

Viewer Guide Article

Stations can publish this article, free of charge, to promote the pledge special. Feel free to edit as needed. You can also download high resolution photos (see "Download Promotional Media" below).

Rick Steves' Mediterranean Mosaic [314 Words]

In his exciting new two-hour adventure, Rick Steves takes his public television travelers on a vivid high-definition trip across the Mediterranean, with colorful stops in Istanbul, Greece's Peloponnese Peninsula, and — in an exciting new episode rushed to completion just for this special — Croatia's Dalmatian Coast.

First you'll explore the fascinating, multilayered city of Istanbul, where Europe meets Asia. You'll drift exotically through the Grand Bazaar and munch your way through the famously fragrant Spice Market. Tracing the fall of Byzantium and the rise of Islam, you'll delve into the Hagia Sophia, Blue Mosque, and Topkapi Palace. Escaping the city bustle, you'll cruise the Bosphorus, make friends over backgammon in a teahouse, and gingerly soak in a traditional Turkish bath.

While Greek island getaways are fun, the pulse of Greece's cultural heart is best felt in the Peloponnese Peninsula. After enjoying the charming old port town of Nafplio, hop, skip and jump through the ruins of Olympia, test out the acoustics center stage at the remarkably preserved theater at Epidauros, and explore the ancient capital of Mycenae. Then you'll rumble with the ghosts of pirates and bandits off the beaten path in the rough-and-tumble Mani Peninsula, relax in the idyllic beach town of Kardymli, and marvel at Greece's Rock of Gibraltar: the fortress town of Monemvasia.

Finally, we explore Croatia — an intriguing land with a hard-fought history in a complex corner of Europe. Sampling the very best of this emerging hot spot, you'll sail the fabled Dalmatian Coast from dreamy Dubrovnik to weather-beaten Adriatic island ports. Heading inland, you'll hike through Plitvace Lakes National Park and enjoy the thriving yet rarely-visited capital city Zagreb. Our Croatian finale: the Istrian Peninsula and its mini-Venice port town of Rovinj.

Join Rick Steves for the splendors of this Mediterranean Mosaic on KXXX, Thursday, March XX, 2010 at 0:00 p.m.

 

Host Biography

Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series Rick Steves' Europe, and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.

Over the past 20 years, Rick has hosted over 100 travel shows for public television, and numerous pledge specials (raising millions of dollars for local stations). His Rick Steves' Europe TV series is carried by over 300 stations, reaching 95 percent of U.S. markets. Rick has also created two award-winning specials for public television: Rick Steves' European Christmas and the ground-breaking Rick Steves' Iran. Rick writes and co-produces his television programs through his company, Back Door Productions.

Rick Steves also hosts a weekly public radio program, Travel with Rick Steves. With a broader approach to travel everywhere, in each hour-long program Rick interviews guest travel expert, followed by listener call-ins. Travel with Rick Steves airs across the country and has spawned a popular podcast. Rick has also created a series of audio walking tour podcasts for museums and neighborhoods in Paris, Rome, Florence, Venice, London and Athens.

Rick self-published the first edition of his travel skills book, Europe Through the Back Door (now updated annually), in 1980. He has also written more than 50 other country, city and regional guidebooks, phrase books, and "snapshot" guides. For several years, Rick Steves' Italy has been the bestselling international guidebook sold in the U.S. In 2009, Rick tackled a new genre of travel writing with Travel as a Political Act, reflecting on how a life of travel has broadened his own perspectives, and travel can be a significant force for peace and understanding in the world. Rick's books are published by Avalon Travel, a member of the Perseus Books Group.

In addition to his guidebooks, TV and radio work, Rick is a syndicated newspaper columnist with the Tribune Media Services. He appears frequently on television, radio, and online as the leading authority on European travel.

Rick took his first trip to Europe in 1969, visiting piano factories with his father, a piano importer. By the time he reached 18, Rick jokes, "I realized I didn't need my parents to travel!" He began traveling on his own, funding his trips by teaching piano lessons. In 1976, he started Europe Through the Back Door (ETBD), a business which has grown from a one-man operation to a company with a well-traveled staff of 80 full-time employees. ETBD offers free travel information through its travel center, website, European Railpass Guide, and free travel newsletters. ETBD also runs a successful European tour program with more than 450 departures — attracting around 12,000 travelers — annually.

Rick is outspoken on the need for Americans to fit better into our planet by broadening their perspectives through travel. He is also committed to his own neighborhood. He's an active member of the Lutheran church (and has hosted the ELCA's national video productions). He's a board member of NORML (The National Organization for the Reform of Marijuana Laws). And Rick has provided his local YWCA with a 24-unit apartment building with which to house homeless mothers.

Rick Steves spends about a third of every year in Europe, researching guidebooks, filming TV shows, and making new discoveries for travelers. Rick was divorced in March, 2010. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

 

Fact Sheet

Program Description:

In his exciting new two-hour adventure, Rick Steves takes his public television travelers on a vivid high-definition trip across the Mediterranean, with colorful stops in Istanbul, Greece's Peloponnese Peninsula, and — in an exciting new episode rushed to completion just for this special — Croatia's Dalmatian Coast.

 

Program Information:

Rick's Mediterranean Mosaic Pledge Special includes three half-hour episodes.

Rick Steves' Europe: Episode # 512

Where Europe comes face to face with Asia, we'll explore the fascinating, multilayered city of Istanbul. We'll lose our way in the Grand Bazaar and munch our way through the famously fragrant Spice Market. We'll follow the fall of the ancient capital of Byzantium and the rise of Islam at the city's ancient wall, and wander among the treasures of the Hagia Sophia, Blue Mosque, and Topkapi Palace. To escape the city bustle, we'll cruise the churning waters of the Bosphorus, make friends over backgammon, and try a traditional Turkish bath.

Rick Steves' Europe: Episode # 509

Island getaways are fun, but the real heart of Greece is found in the Peloponnese Peninsula. After enjoying the charming old port town of Nafplio, we'll time-trip through the ruins of Olympia, take center stage at the remarkably preserved theater at Epidauros, and explore the ancient capital of Mycenae. Then we'll wander off the beaten path along the rustic, rough-and-tumble Mani Peninsula, relax in the idyllic beach town of Kardymli, and marvel at Greece's Rock of Gibraltar: the fortress town of Monemvasia.

Croatia's Dalmatian Coast

A fascinating land with a hard-fought history in a complex corner of Europe, Croatia is emerging as one of Europe's top destinations. Sampling the very best of Croatia, we start by exploring the fabled Dalmatian Coast from dramatic Dubrovnik to crusty Adriatic island ports. Heading inland, we hike through Plitvace Lakes National Park and enjoy the thriving capital city Zagreb. Our Croatian finale: the Istrian Peninsula and its enchanting port town of Rovinj.

 

Broadcast Information:

Title: Rick Steves' Mediterranean Mosaic (Pledge Event)

#/Length: 1/120

Formats: SD & HD (Stereo, Letterbox, CC)

Licensees: Available to the American Public Television Exchange Group

Contract Terms: February 21, 2010 - March 21, 2011

Broadcast Rights: Unlimited Use/13 Months

Available Version: Pledge Event

NOLA Code:

1/120 SD Pledge Event: RSMO 000 SD-Pledge Event Revision 001

1/120 HD Pledge Event: RSMO 000 HD-Pledge Event Revision 001

Feed Dates:

SD will feed Sunday, February 21, 2010 1300-1500ET

HD will feed Sunday, February 21, 2010 1200-1400ET

Program Note:

The program consists of episodes #509, #512 from Rick Steves' Europe V, a pre-released episode of Rick Steves' Europe VI and three pledge breaks. The program is available only as a two-hour all-inclusive pledge event. Bicycle Tape Format: Beta SP and HDCam. Please watch for complete details from American Public Television Contracts.

Thank You Gifts for Pledge Supporters:

"Rick Steves' Mediterranean Mosaic" is produced as a fundraiser for public television stations. To encourage viewers to call in pledges of support, stations and Rick are offering thank you packages of $60, $120, and $240 gift levels. Read a full description of the items offered (see "Station Gift Descriptions" below).

$60 Level
  • Rick Steves' Mediterranean Mosaic DVD + Blu-ray
    • Station Kit Cost: $8.00
    • Market Value: $34.98
    • Item #: ZZ-MEDMO-60
$120 Level
  • Rick Steves' Mediterranean Mosaic DVD + Blu-ray
  • Rick Steves' Europe Through the Back Door book (most recent year)
  • Rick Steves' Europe 101: History and Art for the Traveler
    • Station Kit Cost: $20.00
    • Market Value: $84.92
    • Item #:  ZZ-MEDMO-120
$240 Level
  • Rick Steves' Mediterranean Mosaic DVD + Blu-ray
  • Rick Steves' Europe Through the Back Door book (most recent year)
  • Rick Steves' Europe 101: History and Art for the Traveler
  • Rick Steves' 100 Shows DVD Box Set 2000-2014
    • Station Kit Cost: $40.00
    • Market Value: $184.91
    • Item #:  ZZ-MEDMO-240

All levels will include Rick Steves' Europe Planning map and Best Destinations Newsletter.

Stations pay all shipping charges.

Questions: angie@ricksteves.com

To order, please contact:

pledge@ricksteves.com
Rick Steves' Europe Through the Back Door
130 Fourth Avenue North
P.O. Box 2009
Edmonds, WA 98020
Tel: 425-771-8303
Fax: 425-771-0833

 

Download Promotional Media

Here you will find everything you will need to make your promotion of Rick Steves' Mediterranean Mosaic as visually pleasing as the Hagia Sophia. If you would like assistance in downloading these images, or prefer another format, please email Ashley Sytsma at ashley@ricksteves.com or call 425-608-4293.

Rick Steves' Mediterranean Mosaic Photos: High-resolution photos for viewer guides, websites, and other publications. Click on the images to view the full-sized JPGs. Once they've loaded onto the page, right-click on the image to save to your disk.

Rick Steves' Mediterranean Mosaic Pledge Premium Images: Completed Screenshots or composite images to create your own.

Rick Steves' Mediterranean Mosaic Preview

A Rick Steves' Mediterranean Mosaic preview is available for download. You can embed this Flash video (.flv) directly on your public television website.

  • Download a 30-second promo (please right click and select "Save Target As")

Rick Steves' Mediterranean Mosaic Photos

 

Pledge Premium Images

Below are composite JPEGs of each of the pledge levels shown below, formatted for a 1920 x 1080 screen.

You can download a zipped archive that contains high resolution JPEGs of all five pledge premiums for use in your own layouts.

A layered Photoshop file containing each pledge level as an editable group (with rasterized type) is also available for download.

$60 level: Screen Image

$120 level: Screen Image

$240 level: Screen Image

All items: Screen Image

Five separate product JPGs: Zipped archive

 

Station Gift Descriptions

Rick Steves' Mediterranean Mosaic DVD + Blu-ray

In this DVD + Blu-ray 2 disc set, you'll join Rick Steves on a vivid high-definition trip across the Mediterranean, with colorful stops at Spain's Barcelona, the French and Italian Rivieras, Italy's Amalfi Coast, Croatia's Dalmatian Coast, Greece's Peloponnese, Athens — and ending in exotic Istanbul, Turkey.
(Retail Price $24.99)

Rick Steves' Europe Through the Back Door book (most recent version)

Packed with lessons gleaned from 30 years of budget European travel, Rick's travel handbook answers all the questions you have now — and those you wouldn't have asked until faced with them on your trip.
(Retail Price $24.99)

Rick Steves' Europe 101: History and Art for the Traveler

After three decades of travel, Rick and co-author Gene Openshaw have distilled what you need to know (and no more!) in order to fully appreciate Europe's sights and culture. Written for smart people who slept through their history and art history classes, Europe 101 tells the story of Europe — from the pyramids to Picasso — illustrated with hundreds of color photos, featuring Europe's most important art, architecture, places and people. 
(Retail Price $24.95)

Rick Steves' Europe Planning Map

While big cities are left for navigational purposes, this map is otherwise stripped clean and filled in only with places that matter to Rick Steves travelers. 
(Retail Price $9.99)

Rick Steves' 100 Shows DVD Box Set 2000-2014

You'll get all 100 Rick Steves' Europe TV shows and specials on 14 DVDs with outtakes and interviews.
(Retail Price $99.99)

All levels will include Rick Steves' Europe Planning map and Best Destinations Newsletter.

Stations pay all shipping charges.

Questions: angie@ricksteves.com

To order, please contact:

pledge@ricksteves.com
Rick Steves' Europe Through the Back Door
130 Fourth Avenue North
P.O. Box 2009
Edmonds, WA 98020
Tel: 425-771-8303
Fax: 425-771-0833