We are excited that your station is planning to run the new 60-minute Rick Steves' Rome special. Thank you! To help you promote this special, we're offering these free resources:
While it's a beautiful special to air on its own, Rick Steves' Rome is designed to kick-off the all new seventh season of Rick Steves' Europe. Produced with primetime programming in mind, consider scheduling this special as the opening celebration of the 14 new 30-minute episodes.
We have dedicated a special area on our website with the latest on travel to the destinations visited in Rick Steves' Rome. You can link directly to this page or transfer the content to your own site. You will attract more visitors (and supporters) to your station's website by offering them additional information on the show.
We have a national database of 250,000 travelers who have enjoyed our TV series and guidebooks. We can send tailored email messages to our customers in your viewing area to announce the program. Just let us know the zip code range for your viewing area, details about the special (date, time, etc.), and we'll do the rest!
I recently wrote the enclosed article to help promote this new special. Feel free to tailor the article to fit the format of your viewer guide or website. We also have photographs to accompany the article. The enclosed press release may be helpful to publicize the event to travel editors and entertainment and television guides in your area. The text for both the article and the press release, as well as the photos, can be emailed to you by request.
I have enjoyed producing this special and hope to continue bringing engaging television to American Public Television stations at no charge.
If you have any questions or would like additional publicity support, please contact Brooke Burdick at my office by phone (425-608-4233), or email: email@example.com.
Good luck with your event, and thanks for running the program!