Program 676: Birth of Korean Cool; Perfect Week in Portugal

Journalist Euny Hong explains how South Korea has made itself not only an economic powerhouse but a pop-culture superpower. And tour guides from Portugal join Rick to share recommendations for planning a week's getaway to Lisbon, Porto, the Algarve, and the colorful, historic towns in between.

• Euny Hong, author of "The Birth of Korean Cool" and "The Power of Nunchi" (Picador)
• Claudia da Costa, tour guide from Lisbon
• Fátima Bugarin, tour guide from Tomar, Portugal

• Euny Hong is the author of "The Power of Nunchi: The Korean Sixth Sense for Winning Friends and Influencing People" and "The Birth of Korean Cool."
• The Korea Investment Corporation is funded by the South Korean government to promote Korean branding and products.
• Euny writes in Politico about how American influence is impacting the annual Eurovision Song Contest.
• You can listen to Euny's earlier appearance, in which she discusses "The Power of Nunchi" as a distinctly-Korean interpersonal skill, on Travel with Rick Steves program #592 from February 2020.
• Claudia da Costa offers tours in and around Lisbon.
• Fátima Bugarin offers tours in and around Lisbon. She can be contacted through the Synotrip website.
• The Rick Steves online guide to Portugal.