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Drug-Policy Reform

Welcome to Rick Steves’ 2020 campaign for the legalization of marijuana. This tool kit is designed to be a resource for supporters, opposers, and undecideds to better understand how and why Rick works for the end of America's prohibition of marijuana.

For decades, Rick has been inspired by Europe’s pragmatic approach to recreational drugs with success measured by harm reduction rather than incarceration. Here you'll find his latest videos, images, articles, and other information — all highlighting why marijuana policy reform is more important now than ever. In partnership with the National Organization for the Reform of Marijuana Laws (NORML) and the Marijuana Policy Project (MPP), this fall Rick is participating in virtual campaigns in states where marijuana legalization is on the ballot: Montana, South Dakota, Arizona, and New Jersey. Be sure you're registered and ready to vote on Election Day 2020. For more information, check out the resources below.

2020 Campaign Videos

Speeches & Interviews

Media Highlights

  • Forbes: Rick Steves Talks Campaigning For Cannabis, Getting High In The Dark And The Future Of Travel
  • The New York Times: Marijuana Legalization Has Gone Mainstream. Rick Steves Has Helped.
  • The New York Times: Fresh Ideas for a Tired Crusade
  • Crosscut: Rick Steves Knows How to Push Pot to Voters
  • USA Today: Millions of Americans to Vote on Marijuana Legalization
  • The Huffington Post: The Inhumane Drug war: Top 10 Reasons for Optimism
  • CNN Radio: Rick Steves Stumps for Pot
  • Reason TV: PBS Travel Guru Rick Steves: Smoking Pot is 'My Civil Liberty' (video profile)

Michigan Proposal 1

Massachusetts Question 4

  • Hartford Courant: Massachusetts Marijuana Vote Could Mean Legalization Across New England
  • Boston Globe: Rick Steves is travelling around Massachusetts in support of pot legalization
  • WBZ News (CBS): Rick Steves Pushes For Marijuana Legalization In Massachusetts 
  • The Berkshire Eagle: PBS travel personality Rick Steves knocks state's 'regressive political establishment'
  • The Financial Exchange: Rick Steves (Question 4 Campaign)
  • Boston Magazine: Why Rick Steves Wants Your Mom and Dad to Legalize Marijuana
  • Leafly: Cannabis Ambassador Rick Steves Lands in Massachusetts to Support Question 4
  • WGBH News: Rick Steves On Legalizing Recreational Marijuana 
  • Leafly: Massachusetts Miracle? A Wicked-Close Race Breaks Wide Open

Maine Question 1

Oregon's Measure 91

Washington's Initiative 502

 

Publicity Photos

Click on the images to view the full-sized JPGs. Right-click on the download link to save the image. For additional publicity images, please see our Press Room.

 

Rick speaking at Seattle's Hempfest in 2011. (Photo: Trish Feaster)
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Rick speaking at Seattle's Hempfest in 2011. (Photo: Trish Feaster)
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Rick speaking at the Edmonds Center for the Arts.
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Rick speaking at the Edmonds Center for the Arts.
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Rick at Cambridge University's Trinity College in Cambridge, England.
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Rick relaxing (chillaxing) in the Swiss Alps.
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Rick's Biography

Short Version (71 words)

Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. He is the founder and owner of Rick Steves' Europe, a travel business with a tour program that brings more than 30,000 people to Europe annually. Rick lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

Medium Version (200 words)

Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. But above all else, Rick considers himself a teacher. He taught his first travel class at his college campus in the mid-1970s — and now, more than 40 years later, he still measures his success not by dollars earned, but by trips impacted.

Rick is the founder and owner of Rick Steves' Europe, a travel business with a tour program that brings more than 30,000 people to Europe annually. Each year, the company contributes to a portfolio of climate-smart nonprofits, essentially paying a self-imposed carbon tax. He also works closely with several advocacy groups and has been instrumental in the legalization of marijuana in states across the US.

Rick spends about four months a year in Europe, researching guidebooks, fine-tuning his tour program, filming his TV show, and making new discoveries for travelers. To recharge, he plays piano, relaxes at his family cabin in the Cascade mountains, and spends time with his son Andy and daughter Jackie. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

Long version (390 words)

Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. But above all else, Rick considers himself a teacher. He taught his first travel class at his college campus in the mid-1970s — and now, more than 40 years later, he still measures his success not by dollars earned, but by trips impacted.

Widely considered America's leading authority on European travel, Rick produces a best-selling series of guidebooks and is the author of Travel as a Political Act. He is dedicated to providing all Americans with access to travel information, and has made extensive resources available for free on the Rick Steves' Europe website, via the Rick Steves Audio Europe™ app, and in Rick Steves Classroom Europe™, a searchable database of short, teachable video clips.

A longtime supporter of public broadcasting, Rick produces and hosts public television and radio shows that air across the nation. His newest special, Hunger and Hope: Lessons from Ethiopia and Guatemala, debuted in February 2020, and Season 11 of Rick Steves' Europe will air this fall.

Rick is the founder and owner of Rick Steves' Europe (RSE), a travel business with more than 100 full-time employees. RSE operates a successful tour program which brings more than 30,000 people to Europe annually. The company contributes annually to a portfolio of climate-smart nonprofits, essentially paying a self-imposed carbon tax.

Rick works closely with several advocacy groups and makes regular financial contributions to more than 170 organizations, including annual contributions to Bread for the World. He is a board member of NORML and has been instrumental in the legalization of marijuana in several states. He has also provided $8 million in funding to build two new neighborhood centers in his community, and has donated a 24-unit apartment building for homeless women and their children to his local YWCA.

Rick spends about four months a year in Europe, researching guidebooks, fine-tuning his tour program, filming his TV show, and making new discoveries for travelers. To recharge, he plays piano, relaxes at his family cabin in the Cascade mountains, and spends time with his son Andy and daughter Jackie. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.