Press Room

Short Version (71 words)

Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. He is the founder and owner of Rick Steves' Europe, a travel business with a tour program that brings more than 30,000 people to Europe annually. Rick lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

Medium Version (200 words)

Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. But above all else, Rick considers himself a teacher. He taught his first travel class at his college campus in the mid-1970s — and now, more than 40 years later, he still measures his success not by dollars earned, but by trips impacted.

Rick is the founder and owner of Rick Steves' Europe, a travel business with a tour program that brings more than 30,000 people to Europe annually. Each year, the company contributes to a portfolio of climate-smart nonprofits, essentially paying a self-imposed carbon tax. He also works closely with several advocacy groups and has been instrumental in the legalization of marijuana in states across the US.

Rick spends about four months a year in Europe, researching guidebooks, fine-tuning his tour program, filming his TV show, and making new discoveries for travelers. To recharge, he plays piano, relaxes at his family cabin in the Cascade mountains, and spends time with his son Andy and daughter Jackie. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

Long version (390 words)

Rick Steves is a popular public television host, a best-selling guidebook author, and an outspoken activist who encourages Americans to broaden their perspectives through travel. But above all else, Rick considers himself a teacher. He taught his first travel class at his college campus in the mid-1970s — and now, more than 40 years later, he still measures his success not by dollars earned, but by trips impacted.

Widely considered America's leading authority on European travel, Rick produces a best-selling series of guidebooks and is the author of Travel as a Political Act. He is dedicated to providing all Americans with access to travel information, and has made extensive resources available for free on the Rick Steves' Europe website, via the Rick Steves Audio Europe™ app, and in Rick Steves Classroom Europe™, a searchable database of short, teachable video clips.

A longtime supporter of public broadcasting, Rick produces and hosts public television and radio shows that air across the nation. 

Rick is the founder and owner of Rick Steves' Europe (RSE), a travel business with more than 100 full-time employees. RSE operates a successful tour program which brings more than 30,000 people to Europe annually. The company contributes annually to a portfolio of climate-smart nonprofits, essentially paying a self-imposed carbon tax.

Rick works closely with several advocacy groups and makes regular financial contributions to more than 170 organizations, including annual contributions to Bread for the World. He is a board member of NORML and has been instrumental in the legalization of marijuana in several states. He has also provided $8 million in funding to build two new neighborhood centers in his community, and has donated a 24-unit apartment building for homeless women and their children to his local YWCA.

Rick spends about four months a year in Europe, researching guidebooks, fine-tuning his tour program, filming his TV show, and making new discoveries for travelers. To recharge, he plays piano, relaxes at his family cabin in the Cascade mountains, and spends time with his son Andy and daughter Jackie. He lives and works in his hometown of Edmonds, Washington, where his office window overlooks his old junior high school.

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If you'd like to interview Rick Steves, please email pr@ricksteves.com. Here are some possible story angles:

Story Angles

Ugly American Sentiment Abroad
Recently, much has been written about Americans being chastised or targeted in Europe because of the United States' foreign policy. Rick believes that although most Europeans take issue with US foreign policy, they feel differently about the American people. The following information, excerpted from Europe Through the Back Door, demonstrates how Americans can keep these "ugly" stereotypes just that.

Safe Travel
Many Americans are nervous about traveling now more than ever. And while the concern is natural, you're safer going to Europe than getting behind the wheel of your car.

Rick's Business
Rick Steves offers a tremendous amount of free travel information through his bi-annual travel newsletter, European travel classes, and his 3,000+ page website. The different components of Rick's business — his tours, travel store, television and radio productions, and guidebooks — feed off each other to create overall brand awareness. Furthermore, his business (Rick Steves' Europe, Inc.) has grown from a one-man operation to a thriving 100-employee office, and it sells more tours to Europe than ever before. Rick is the author of over 60 guidebooks, and his guidebook to Italy is the bestselling guidebook to any foreign destination in the United States.

Rick Supports Public Radio and Television
Rick raises millions of dollars annually for public radio and television. At a time when public radio and television stations are struggling financially, Rick enthusiastically raises money for public broadcasting.

Rick's Travel Philosophy
Travel is freedom...one of the last great sources of legal adventure. Travel is intensified living, with maximum thrills per minute. It's recess, and we need it. Experiencing the real Europe requires catching it by surprise. Check out Rick's travel philosophy.

Rick's Social Activism
Rick believes that travel is more a vital force for peace than ever. He believes the most effective way individual Americans can contribute to our "Homeland Security" is to travel a lot, learn about the world, come home, and help the United States fit better into this ever-smaller planet. He also believes that America's current stand on world trade and the environment is in the world minority, and that the world's well-being depends on travel so we can understand other countries' policies on these issues. Learn more about Rick's social activism.

Get to Know Rick

New York Times Magazine

Rick Steves Wants to Save the World, One Vacation at a Time

The New Yorker

Rick Steves Says Hold on to Your Travel Dreams

World Café

Rick Steves Takes Us on a Musical Tour of Europe

Rick's Business

How I Built This

Rick Steves' Europe: Rick Steves

KING-5

Travel Expert Rick Steves Keeps Edmonds Staff Employed With Assignments to Help the Community

TEDxSeattle

Leading a Business on the Ethical High Road for the Long Haul

Travel as a Political Act

The Better Travel Podcast

Rick Steves on Traveling as a Political Act

The Wall Street Journal

Rick Steves's Plan for a Better World: More Travel

NPR

Rick Steves Gets Uncomfortable in 'Travel as a Political Act'

Climate Smart Commitment

CBS News

Travel Company Self-Imposes $1 Million Carbon Tax to Offset Climate Impact

USA Today

Travel Writer Rick Steves Explains Self-Imposed $1M Carbon Tax, Where that Money Is Going

The Seattle Times

In Your Travels and at Home, Channel Climate-Change Anxiety into Action

Drug Policy Reform

CNN

Rick Steves: Pot Is Now Used by Mom and Dad. And Grandma's Rubbing it on Her Elbows

Eugene Weekly

Rick Steves and Weed? The Famous Travel Writer and Speaker Brings a 'European Sensibility' to Advocating for Marijuana Legalization in the U.S.

Rolling Stone

Mr. Steves Goes to Washington – to Talk Drug Policy

Rick Steves Art of Europe

Forbes

New 'Rick Steves' Europe' Series Spotlights Continent's Art and Architecture

The Better Travel Podcast

Rick Steves Wants to Turn You on to European Art

Cincinnati Edition

We Talk with Rick Steves About Exploringt the Art of Europe

Rick During the Pandemic

The New York Times

Rick Steves on the Return of Travel and Why It Matters

Washington Post

Rick Steves Looks to the Future After an 18-Month Hiatus from European Travel

CBS Sunday Morning

European Travel Guide Rick Steves, Stuck at Home