Press Room

TED Talk by Rick Steves: Why Travel Is Well Worth the Money

Rick Steves writes European guidebooks and hosts travel shows on public television and public radio. His company, Rick Steves’ Europe, currently employs a well-traveled staff of 80 and offers a wealth of free travel information through its website, in-person Travel Center, and travel e-newsletters. In addition, Rick designs and sells fully-guided European bus tours and a line of travel gear that includes carry-on bags and accessories.

If you'd like to interview Rick Steves, please email Ashley Sytsma or call 425-608-4293.

Interview Rick

If you'd like to interview Rick Steves, please email Ashley Sytsma or call 425-608-4293. Here are some possible story angles:

Story Angles

Coping with the Robust Euro
We Americans have a stubborn "travel streak." When the economy is jittery or the dollar is down, we need to travel a little smarter to turn our dreams into smooth, affordable reality. Here are Rick's favorite tips for doing just that.

Ugly American Sentiment Abroad
Recently, much has been written about Americans being chastised or targeted in Europe because of the United States' foreign policy. Rick believes that although most Europeans take issue with US foreign policy, they feel differently about the American people. The following information, excerpted from Europe Through the Back Door, demonstrates how Americans can keep these "ugly" stereotypes just that.

Safe Travel
Many Americans are nervous about traveling now more than ever. And while the concern is natural, you're safer going to Europe than getting behind the wheel of your car.

Rick's Business
Rick Steves offers a tremendous amount of free travel information through his bi-annual travel newsletter, European travel classes, and his 3,000+ page website. The different components of Rick's business — his tours, travel store, railpasses, television and radio productions, and guidebooks — feed off each other to create overall brand awareness. Furthermore, his business (Rick Steves' Europe Through the Back Door, Inc.) has grown from a one-man operation to a thriving 70-employee office, and it sells more tours to Europe than ever before. Rick is the author of 30 guidebooks, and his guidebook to Italy is the bestselling guidebook to any foreign destination in the United States. Check out a recent Q&A with Rick about his business.

Rick Supports Public Radio and Television
Rick raises millions of dollars annually for public radio and television. At a time when public radio and television stations are struggling financially, Rick enthusiastically raises money for public broadcasting.

Rick's Travel Philosophy
Travel is of the last great sources of legal adventure. Travel is intensified living, with maximum thrills per minute. It's recess, and we need it. Experiencing the real Europe requires catching it by surprise, going casual...Through the Back Door. Check out Rick's travel philosophy.

Rick's Social Activism
Rick believes that travel is more a vital force for peace than ever. He believes the most effective way individual Americans can contribute to our "Homeland Security" is to travel a lot, learn about the world, come home, and help the United States fit better into this ever-smaller planet. He also believes that America's current stand on world trade and the environment is in the world minority, and that the world's well-being depends on travel so we can understand other countries' policies on these issues. Learn more about Rick's social activism.

Download Print-Quality Publicity Photos

You may publish these photos free of charge. The files are all 300 dpi JPEGs saved with the highest quality compression. Please note that some of these photos are high-definition screen captures from our shows and are smaller in size.

To download images, click on a link for the image you want below. Once the image finishes loading, right-click on it and choose "Save Link As." If you would like assistance in downloading these images, or prefer another format, please email Ashley Sytsma or call 425-608-4293. All photos were taken from the filming of Rick Steves' Europe, unless otherwise noted.

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Press Releases

Rick Steves, Puget Sound Religious Leaders Call on Senator Murray to Protect Poor People

Rick Steves Named 2011 Travel Journalist of the Year

Rick Steves Donates $1 Million to Edmonds Center for the Arts and Cascade Symphony Orchestra

New Approach Washington Files Initiative to Legalize, Tax, and Regulate Marijuana: Co-sponsored by Rick Steves

Rick Steves Announces the All-New (Free!) Audio Europe App: for iPhone, iPad, or iPod Touch

Rick Steves Encourages 'Travel Virgins' to Venture Abroad by Paying for their Passports: No Passport? No Problem!

Smithsonian magazine and Rick Steves: Join Forces to Launch a Special Publication

Travel as a Political Act: America's favorite tour guide makes an impassioned argument on how travel can foster cultural understanding

Rick Steves' Iran: Ground-Breaking Public Television Special to Air in January

Rick Steves' Travels in Iran: A paradox of warm people and anti-American billboards

Rick Steves and Travel Diplomacy in Iran: Public television host films one-hour travel special

Rick Steves' Invests in Quality Travel Information: European travel authority stresses the need for on-the-ground research

In the News

Rick and His Business

Time Magazine

Rick Steves: The Traveler's Aid

60 Minutes

CBS followed Rick while he researched his guidebook series in 2005

The New York Times Magazine

A profile of Rick conducting guidebook research in Europe

USA Today

Rick Steves has the inside track to Europe

Puget Sound Business Journal

Rick Steves' travel empire is moving as fast as a Europe-bound 747

Vancouver Sun / Victoria Times

If it's Europe it must be Rick

Updating a Rick Steves Guidebook (4-minute video clip)

Rick gives us a peek at what it takes to update his guidebooks.

The Weekly Herald

Travel guru roams far, but his roots are in Edmonds

Seattle Post-Intelligencer

Outspoken Travel Guru Rooted in Edmonds


Travel as a Political Act

Gonzaga University

Rick's 2-hour talk on Travel as a Political Act

Chicago Tribune

Rick Steves: One of the most thoughtful travel writers today

Writer's Digest

Write Like Rick Steves: Travel Writer Extraordinaire

USA Today

Rick writes an op-ed about how travel helps gain global perspective

The Seattle Times

Rick comments on recent elections in Iran

The Costco Connection

Travel guru Rick Steves says travel with an open mind and think globally

Book Slut

G is for Geopolitical: Rick Steves Revealed

The Salt Lake Tribune

Travel reading: Rick Steves gets philosophical in new book

Interview with Rick Steves: 'Travel as a Political Act'

Seattle Times

The World According to Rick Steves

Faithful Travel with Rick Steves (10-minute TV interview)

Learn why Rick is dedicated to thoughtful travel

Seattle Post-Intelligencer

Rick talks about how Europe perceives the United States

The Seattle Times

Rick writes an op-ed about what he sees as the real threat to U.S. security

The Seattle Times

Rick writes an op-ed about global warming

Seattle Post-Intelligencer

Outspoken Travel Guru Rooted in Edmonds

The Seattle Times

Rick writes an op-ed about what he sees as the real threat to U.S. security


Drug Policy Reform

The Seattle Times

A coalition that includes Rick Steves to launch an initiative that would legalize marijuana in Washington State

Houston Chronicle

Rick Steves offers a European take on America’s drug war

Seattle Hempfest

Rick sums up his drug policy views in this 8-min video

New York Times

Fresh ideas on a tired crusade

Los Angeles Times

Rick’s op-ed on “Europe: Curing, Not Punishing Addicts”

University of Washington

Listen to Rick’s speech on drug policy

Seattle Post-Intelligencer

Rick Steves’ writes on “We need to get smart about marijuana”

Huffington Post

Rick's LA Times op-ed listed as one of the "Top 10 Reasons for Optimism"

Seattle Post-Intelligencer

Travel guru stands firm on war and weed

Seattle Times

Pulling the Lid off Pot


Rick's Products & Travel Advice


Rick's guidebooks endorsed

USA Today

Rick writes an op-ed about why a weaker dollar can actually give you a richer travel experience

Washington Post

Rick Steves, Through the Front Door (20-minute radio podcast interview)

What's New in Travel

The Weekly Herald

Steves is good, so is Symphonic Journey