$1 Million Invested in 11 Organizations
In late 2019, Rick Steves' Europe launched our Climate Smart Commitment — a program designed to pay back the environmental debt created by our travelers flying to Europe to join our bus tours. At $30 per person for our 30,000-plus travelers, we smartly invested $1 million in a self-imposed carbon tax to creatively mitigate this carbon footprint. Inspired by our work in global poverty issues, we chose to innovate a new approach: investing in nonprofit organizations that fight climate change through on-the-ground work in the developing world and government advocacy in the US.
About half of the world's population is smallholder farmers and their families. And, in their desperation to grow enough food, their farming practices contribute substantially to climate change. Our goal is to support groups that either work on helping farmers in the developing world contribute less to climate change by employing climate-smart agriculture techniques (including protecting forests) or on advocating in Congress for smarter US government policies to fight climate change. (In order to keep their momentum, we have also allowed organizations to invest some of our grant money in combating the impact of COVID-19 in the communities in which they work.)
We selected a portfolio of 11 nonprofit organizations with missions that fit our goal, giving each between $50,000 and $200,000. And they immediately started putting those funds to work. Despite the global pandemic, these organizations persevered, delivered on their missions, and fulfilled their pledge to be transparent with us.
We're presenting this report to show our travelers (and those who might travel with us in the future) what together we accomplished in the past year. Climate change and smart development can seem abstract. Reading how these organizations put our investment to good use inspires us with our ability to create change in faraway places — improving the lives of people less advantaged than we are while also taking meaningful steps toward addressing our changing climate. We are proud to offer those who take our tours the peace-of-mind that this "self-imposed carbon tax" effectively mitigates the carbon they emit to join us in Europe. Together, we're making a difference. It feels good. It's ethical as a business practice. And it's simply good global citizenship.
Looking ahead, we remain committed to investing $30 per tour member in our Climate Smart portfolio each year. However, COVID-19 cancelled all of our 2020 tours. Despite this setback, we are determined to continue our program. That's why we pledge to invest 50 percent of what we would have in a normal year — that's $500,000 — for the second year of our Climate Smart Commitment.
This annual report shares what eight of our partner organizations accomplished with their 2019–20 grant. We hope you enjoy reading these reports.
Learn more about our Climate Smart Commitment.