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Travel with Rick Steves Fundraiser Modules 2021-1

Funder #2021-1

Released March 4, 2021

Overview

Let one of the top fundraisers in public broadcasting, put his expertise to work in raising support for your radio station.

In the latest set of Travel with Rick Steves fundraiser modules, Rick does most of the heavy lifting for you, in making a strong case for listeners to support your station. This fundraiser edition of Travel with Rick Steves is designed with references that are appropriate to air during the pandemic.

Rick closes each segment by pitching the value of public radio, and the need for your listeners to show their support. Rick also emphasizes the value of the public radio "news imperative" with listeners, and refers often to the quality of news and information programming on public radio throughout this fundraiser.

If your station offers the Rick Steves premium package for your contributors, you can let Rick pitch them for you by inserting the separate set of premium-specific pitches during your local pitch breaks. As some affiliates have demonstrated, you can even get great results using the Rick Steves premium package for a Rick Steves-themed premium hour in your news magazine programming, too.

These fundraising modules can also be combined with material from previously released fundraisers to create a two-hour fundraiser special, or to run over consecutive weekends.

The suggested rundown helps you to pace your local pitch breaks so that everything times out to one hour. You can also shorten or eliminate the hourly newscast to add to your local pitching time.

We recommend you include the Billboard at the open of the show. It sets the same tone for the show as during non-fundraising weeks, to make listeners eager to hear the material coming up, and less likely to tune away "because it's a fundraiser."

There is also a promo for the fundraiser, to help you promote the content of program, as usual, during your regular programming.

Each module ends with a generic public radio fundraising pitch from Rick. Rick opens the segment B, C and D modules with a brief re-statement of the need to support public radio.

If you'd also like more time to fundraise during one of the regular weekly Travel with Rick Steves programs, we can let you know your options for editing the segments shorter, to have clean cutaways within each segment. Contact executive producer Tim Tattan in advance of your airdate to find out the cue points you can use to shorten the program.

If your station is offering the Rick Steves premium package, you should include one of Rick's premium pitches during your local pitch breaks to let Rick promote the content of those packages. The current premium package features Rick's two latest books, that are ideal for "travel dreaming" during the time of closed borders.

Rick Steves Public Radio Fundraiser Spots

Rick Steves also provides fundraiser spots designed to enhance your local fund drives, with a few salient thoughts from Rick to encourage your listeners to contribute. They each vary in length from :22 to 1:04, and can be used at any time and in any program. You can include them in your longer local pitch breaks too.

Rick Steves Fundraiser Premium Packages

The Travel with Rick Steves premium packages feature Rick's popular travel books and DVDs of his TV shows and specials. They are offered at an attractive wholesale price to stations, with no minimum order required. You simply add the recorded premium pitches from Rick to your local pitch breaks to get Rick to promote them for you.

These Rick Steves premiums are otherwise not mentioned in the fundraising modules, for stations that wish to fundraise using other thank you gifts.

Note that the Rick Steves-themed fundraiser premiums have proven to be significant money-raisers for public radio and television. We encourage each Travel with Rick Steves affiliate to offer the Rick Steves premium package. There is no minimum required order on your part — just order what you need when it's time to fulfill your pledges. Station wholesale costs are kept low to help you optimize your station's fundraising potential.

Let your station's development department know about this link, so that they can see how the latest Travel with Rick Steves premium packages can raise money for your station.

Rick is offering thank you gifts at three support levels: $60, $120 or $240. He has voiced two versions of his premium pitch. Each pitch is available as voice-only, or mixed with music to enhance the tone.

Some Travel with Rick Steves affiliates have also offered the Rick Steves premium package as a special Rick Steves-themed incentive during their local talk shows, and even during Morning Edition, with remarkably strong results. Let us know how it works for you.

Airing the 2021-1 Travel with Rick Steves Fundraiser

The following rundown helps you to program the Travel with Rick Steves fundraiser modules, released March 4, 2021. We suggest start times for each segment, and lengths for your local pitch breaks, in order to time out correctly to one full hour. The pitch breaks are long enough for you to include Rick's premium pitches, if you are offering the Rick Steves premium package.

There are also short generic fundraising promos from Rick that you can use during  Travel with Rick Steves, or even in other programming. They promote the value of contributing to your station and do not promote the Rick Steves premium package.

We've also provided you with a 30-second promo for the fundraiser.

Rundown Option 1 — Travel with Rick Steves Fundraiser 2021-1

  • Uses full newscast and four segments (A, B, C and D)
  • Provides four local pitch breaks — shorten or eliminate the newscast, and adjust your start times accordingly, to get more local pitching time
  • Print the 2021-1 Funder Rundown Option 1 (pdf)
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2021-1


outQ: (theme music out)

(1:00)
01:00 - 06:00

NPR Newscast I & II
(or with local pitch break from 04:00–06:00)


note: Gain two more minutes of local pitching time by starting Segment A after the first part of the Newscast at 04:00 and moving up the segment start times by 2:00.

(5:00)
06:00 - 15:08

Segment A — Funder 2021-1

"Rick's Essay: Locked Down in Edmonds"


inQ: "How about you? With all the uncertainties we've lived through during the worldwide coronavirus pandemic…"
outQ: "…this depot of quality programming on our dial. Thank you so much."

(9:08)
15:08- 19:00

LOCAL PITCH BREAK

(3:38)
19:00 - 25:50

Segment B — Funder 2021-1

"Rick Zooming in Boston, part 1"


inQ: "Your active support of the station during this special fundraising campaign…"
outQ: "Please. Join our team. Become a supporting member today. Thanks."

(6:50)
25:50 - 30:00

LOCAL PITCH BREAK

(4:10)
30:00 - 40:04

Segment C — Funder 2021-1

"Rick Zooming in Boston, part 2"


inQ: "It really is encouraging, despite the real difficulties of our times…"
outQ: "Please. If you haven't already, do your part! We're counting on you."

(10:04)
40:04 - 44:00

LOCAL PITCH BREAK

(3:56)
44:00 - 56:05

Segment D — Funder 2021-1

"Paul Theroux Writes a Lifetime of Travels"


inQ: "We are really fortunate to have listeners like you."
outQ: "Please. Make sure your station stays strong with your contribution right now. Thank you." (music fade)

(12:05)
56:05 - 1:00:00

LOCAL PITCH BREAK

(3:55)

 

Rundown Option 2 — Travel with Rick Steves Fundraiser 2021-1

  • Uses full newscast but only segments A, B, and D for much longer local pitch breaks of 7 to 10 minutes each
  • Provides four local pitch breaks — you can intersperse Rick's funder pitch spots with your local pitching in these longer pitch breaks
  • Print the 2021-1 Funder Rundown Option 2 (pdf)
Run Time Segment (Length)
00:00 - 01:00

Billboard — Funder 2021-1


outQ: (theme music out)

(1:00)
01:00 - 06:00

NPR Newscast I & II
(or with local pitch break from 04:00–06:00)

(5:00)
06:00 - 15:08

Segment A — Funder 2021-1

"Rick's Essay: Locked Down in Edmonds"


inQ: "How about you? With all the uncertainties we've lived through during the worldwide coronavirus pandemic…"
outQ: "…this depot of quality programming on our dial. Thank you so much."

(9:08)
15:08- 22:00

LOCAL PITCH BREAK

(6:52)
22:00 - 28:50

Segment B — Funder 2021-2

"Rick Zooming in Boston, part 1"


inQ: "Your active support of the station during this special fundraising campaign…"
outQ: "Please. Join our team. Become a supporting member today. Thanks."

(6:50)
28:50 - 37:00

LOCAL PITCH BREAK

(8:10)
37:00 - 49:05

Segment D — Funder 2021-1

"Paul Theroux Writes a Lifetime of Travels"


inQ: "We are really fortunate to have listeners like you."
outQ: "Please. Make sure your station stays strong with your contribution right now. Thank you." (music fade)

(12:05)
49:05 - 59:00

LOCAL PITCH BREAK

(9:55)

 

 

Download "Travel with Rick Steves" 2021-1 Fundraiser Segments

Released March 2021

  .MP3 files .MP2 files
Billboard (1:00) Download mp3 Download mp2
Segment A (9:08) Download mp3 Download mp2
Segment B (6:50) Download mp3 Download mp2
Segment C (10:01) Download mp3 Download mp2
Segment D (12:05) Download mp3 Download mp2
Promo — Funder 2021-1 (:30) Download mp3 Download mp2
Premium Pitch A (mixed) (2:08) Download mp3 Download mp2
Premium Pitch A (vox only) (2:08) Download mp3 Download mp2
Premium Pitch B (mixed) (0:55) Download mp3 Download mp2
Premium Pitch B (vox only) (0:55) Download mp3 Download mp2
Rick's Riff closing pitch (mixed) (1:01) Download mp3 Download mp2
Rick's Riff closing pitch (vox only) (1:01) Download mp3 Download mp2
Generic 24-sec Rick Steves Funder Spot (0:24) Download mp3 Download mp2
Generic 29-sec Rick Steves Funder Spot (0:29) Download mp3 Download mp2

Note: Fundraiser audio files are also available in the .wav format, from a different online site. E-mail producer Tim Tattan to request access to the page where .wav files of the fundraiser and weekly shows are stored.

You can also ask Tim for suggestions on cutaway cues during any of the regularly-scheduled weekly programs. We keep track of the optional points where you can do a clean edit to insert local fundraising breaks. Credits for the incidental music used in the fundraiser are also available on request from Tim. (tel. 425-608-4234 or email tim@ricksteves.com)