Sample Press Release

XXXX radio adds Rick Steves travel show to weekly lineup

(City)'s XXXX radio has added a new, hour-long travel show to its weekly lineup: "Travel with Rick Steves". A lively mix of guest interviews and listener calls, "Travel with Rick Steves" goes beyond the Europe that Mr. Steves is famous for, with shows covering travel and cultures across every continent.

The author of 30 travel guidebooks and longtime host of the "Rick Steves' Europe" TV series, Steves was attracted to radio because of its ability to interact with listeners in ways that TV cannot.

"Radio provides a virtual café for travelers to meet up, sharing tips, insights and discoveries," says Steves. "On my radio show, rather than being the tour guide, as I am on TV, I get to host the coming together of experts on various cultures and travel themes with our callers and listeners. Serving as the conduit for all this exciting travel information comes with a downside: now I want to travel everywhere our radio show does."

To hear the show locally, tune into (call letters) on (day) at (time).


For publicity materials, contact Ashley Sytsma at Rick Steves' Europe, 130 Fourth Avenue North, Edmonds, WA 98020, Tel: 425-608-4293