Hi from Rick: What’s Your Travel Style?

Dear Traveler,

I've spent a third of my adult life — four months every year — exploring the many corners of Europe. And with each year's travels, I marvel at how I never exhaust this continent of what it has to offer. That's why our tour program keeps growing…and why we have hundreds of tour members who have taken 10, 12, or even 20 of our tours!

Originally, I led every one of our tours, and we had only one itinerary: the Best of Europe in 21 Days. Today, after decades of listening to our tour members and shaping our program to their travel dreams, we offer an exciting variety of experiences for lots of tastes. But they all still have one thing in common: what our travelers call the "Rick Steves style," meaning that they're getting the best value and the best experience around.

Some dream of seeing the marquee attractions (on tours like our signature Best of Europe in 21 Days tour — still going strong after all these years). Others would rather leave the crowds and famous sights behind to enjoy an intimate, small-town cultural experience (as on our Best of Turkey or Villages of South England tours). Still other travelers want a deep dive into a few cities (like our best-selling Venice, Florence, & Rome tour). Parents wishing to take their families on a trip with kid-friendly activities (and other families) can find just that with our popular Family Tours program. And travelers who don't consider themselves "tour types" can tap into the economy and ease of having a smart itinerary, all hotels and transportation arranged, and a dedicated travel pro to make sure you know the best plan for each stop on our My Way vacations.

There's a Rick Steves tour for nearly any European travel dream. And what we promise is the best guides in the business, the most efficient use of your time, and lots of experiences that will amount to lifetime memories…along with a friendly gang of like-minded travelers.

This month's Tour News builds on that fun and features the 2020 tours that travelers are most excited about, from the Highlands of Scotland to the beaches of Croatia. Explore these intoxicating itineraries with a Top 10 Tours slideshow, as well as rave reviews from recent tour members. You'll meander through two of Lisbon's most atmospheric neighborhoods, meet one of our Greece tour guides, and join a forum discussion about choosing between our different tour itineraries.

Give a Rick Steves tour a try — and you'll see why nearly half of the 30,000 people who joined us in 2019 were return travelers…folks who tried us once and keep coming back for more.

Happy travels,



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